Hi friend,

This year didn’t sneak in quietly.

The month kicked off with three Sales Kickoffs, client onboardings, business plans, team goals, and just enough snow to remind us that nature doesn’t care about your Q1 plans. Somewhere between budget season and snow days, the pace to close 2025 and prepare for 2026 kept increasing… and never quite let up.

But in the middle of the swirling snowflakes, one thing came into focus: This year will be different.

Not because everything changes in January.

But because I do.

Not with a resolution. With a recalibration.

This isn’t a resolution. It’s a reset. A reminder that January isn’t about more—it’s about better. There's something purposeful about writing it down that translates ideas into action.

Welcome to 2026.

Welcome to month two, because month one is over.

Let’s get to work.

Best,

Kara

Kara Rudy

COO, MarketDesign

YOUR TECH VIEW POINT:

Your Brand Is Your Handshake

Brand doesn’t break in the market. It breaks internally.

It shows up in how teams align, how decisions get made, and how work moves from strategy to execution. When those connections are weak, trust erodes—inside and out.

This blog explores where brand cracks behind the scenes and how to build clarity that actually holds.

Talk to MDCo

Let's discuss how we can help you and your business in 2025.