Hi friend,
Joint partnerships are no longer about the manufacturers telling resell partners what to do; the proverbial activity list of campaigns-in-a-box menu is gone.
Instead, the reseller partner community must submit proposals to their manufacturer reps describing a project and requesting JMF funding for its completion. Proposals like these ensure the reseller's and partner’s goals overlap, and the demonstration of return on investment is growing.
In other words, modern joint marketing partnerships are proposal-led rather than activity-led.
In our post, "The 411 on JMF: How Channel Marketing has Changed," we’ll walk you through what’s new, what you need to know, and what expectations you need to shift.
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