Happy Tuesday, friend!
They say, “change is constant,” but when was the last time you changed your channel/partner marketing approach?
With the Great Resignation, employees naming their price, and the increased pressure on Marketing to do more with less, even manufacturer partners have started switching up how funding is earned and allocated.
Enter: proposal-based funding as the new wave of co-marketing.
Proposal-based funding may be more time-consuming for resellers, but at MarketDesign, we say, “Hallelujah"!
Our latest blog, “The 411 on JMF: How Channel Marketing has Changed” talks about what this means for you and why we think it’s beneficial.
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