Hi friend, 

Over the last several months, I have met many women in varying roles and levels through my business travel and have noticed a rise in women wearing their armor, as I call it.

That need to justify your professional worth, expertise, credibility, status in the organization, as a way to confirm to the others in your professional circle that you are qualified to speak.

That feeling that we get as working women when you don’t quite know where you fit or if you are being seen, valued, and appreciated. 

I recognize this trait because I remember wearing it myself and I feel a responsibility to share how I got past it. I too, at times, struggle to separate the role I play from the person that I am. 

Best, 

Kara 

Kara Rudy

COO, MarketDesign

WEBSITE + SEO

Building an SEO Strategy: 5 Key Elements of a Good Monthly Campaign

SEO is critical in all industries, but perhaps none more significant than information technology.

As a technology-based industry, customers expect you to have a rich, robust website that customers can easily find and access. As such, your IT company needs an active SEO strategy that makes it easy for customers to find you. 

There are many ways to build such an SEO strategy. A monthly campaign is one such example. However, a monthly SEO campaign must contain certain elements.