Hey friend, it's time to get personal.
At some point or another, I'm sure you've received an email that has completely missed the mark. What do you do when that happens?
- Get annoyed 🙄
- Delete the email ❌
- Immediately unsubscribe 👋
Marketing that misses the mark is noisy, distracting, and borders on spam. Disconnected experiences can undermine trust and cause your customers frustration. And no marketer wants that.
Consider this:
- 75% of online shoppers like brands to personalize offerings + messages.
- 72% of consumers say they only engage with personalized messaging.
To break through the noise, think beyond basic personalization tokens if you want to create meaningful conversations and connections.
We share how to level up your personalization efforts in our blog, "3 Ways to Leverage Your CRM and Personalize Your Marketing."