Hey friend,
There's nothing wrong with cold calling...
But, what if you magically knew who was ready to buy from your company and what exactly they were interested in? Your sales team simply has to follow up and close the deal.
That's the beauty of an inbound strategy, friend. Sales and marketing teams working collaboratively with the same set of data.
The longer you wait to develop an inbound strategy, the longer it's going to take Google to be your friend.
Everything you need to know is in our blog, "Why Technology Companies Need Inbound Marketing + Why it Works [with Statistics]" so you can meet your prospects online, where they are.