Hey friend,
Now that Pardot's been absorbed by Salesforce, it’s getting a name change.
The consultant community can see the writing on the wall, with one of Pardot's top SMEs calling Salesforce's recent move a career-killer, in an open letter on LinkedIn. Others have expressed concern with Pardot's future and are starting to hitch their wagons to HubSpot.
Either way, large acquisitions, mergers, and rebrands allow customers and consultants a prime opportunity to reflect, research, and even reconsider the tools needed to execute their vision. And this is no different.
HubSpot and Pardot are two of the top marketing automation tools. Our blog, "Why Pardot's Rebrand Marks the Perfect Time to Reconsider HubSpot" shares a number of reasons many have made the switch from Pardot to HubSpot (and have never looked back).