MarketDesign Begins 2025 in Growth Mode with New Office + Two Key Hires

[Syracuse, New York], January 14, 2025—MarketDesign Consulting Inc. (MDCo) is excited to announce it has officially moved into a new office space at 126 North Salina Street in Syracuse, NY. This milestone coincides with another exciting development for MDCo: the addition of two key account leadership roles. Michele Clarke and Michelle Marquardt, both experienced Marketing Strategists, have joined the growing team. Michele and Michelle’s expertise will guide clients and internal team members in aligning creative strategies with overarching business goals, ensuring every initiative contributes meaningfully to repeatable and sustainble growth.

Michele Clarke joins MDCo as an award-winning integrated marketer with an impressive track record of creating success for IT resellers, SaaS companies, and Managed Service Providers. Michele’s expertise spans cybersecurity and privacy, AI/ML, core and network technologies, healthcare, financial services, and beyond. A hands-on practitioner and a leader of high-performance teams for three of the world’s top 10 global marketing agencies, Michele’s experience makes her a trusted partner for companies looking to achieve their next level of success.

Known for her omni-channel marketing strategies that set the agenda, Michele earned the prestigious Gold Sabre Award for Best Business-to-Business Marketing Program on behalf of PricewaterhouseCoopers. Beyond her marketing accolades, she is a playwright whose work has been performed in Manhattan and on Cape Cod, the birthplace of modern American theater.

Michelle Marquardt brings to MDCo a wealth of marketing consulting experience from her tenure at renowned organizations like Accenture, PwC, and Alexander Mann Solutions. With expertise in digital marketing, sales enablement, messaging, and marketing optimization, Michelle has driven successful campaigns for clients in technology, pharmaceuticals, retail, and finance.

Passionate about uncovering the “white space” where brands can shine, Michelle’s approach to branding and storytelling ensures that clients’ products, services, and messages resonate in a crowded marketplace. A talented writer and actress based in Syracuse, NY, Michelle’s creativity extends beyond her professional work to the stage and her love of vinyl collecting.

"We spent six months actively searching for the ideal Marketing Strategist candidate because we knew exactly what we needed. When we met Michele Clarke and Michelle Marquardt, we knew the search was over and decided to bring them both onboard. These exceptional women bring a combination of deep tech industry expertise, innovative marketing strategies, and a creative energy that aligns with MarketDesign's culture and vision. The move into this new space, along with the addition of two key team members, underscore MDCo's growth and expansion efforts which are well underway. We're kicking off 2025 in a strong position to continue delivering consistent and tangible results for our clients."

—Kara Rudy | COO, MarketDesign Consulting Inc.

About MarketDesign Consulting Inc.

MarketDesign Consulting Inc. is a boutique technology consulting firm where brand differentiation, organizational alignment, and digital strategy collide into one irrefutable engine of growth. Backed by the strength of the Compugen Group of Companies—a North American network of technology-driven entities—we work exclusively with VARs, solution providers, MSPs, SaaS companies, and tech start-ups because we've been in your shoes. Our perspective is backed by decades of experience: we know this  industry, the challenges you face, and what it's going to take to wow audiences and win business. Connect with MDCo when you're ready to gain marketshare; let's design your unique place in the IT space.