Why Your IT Business Needs a Digital Marketing Strategy

Are you deciding if a digital marketing strategy is right for your IT business, or...

By: MarketDesign on 02/21/2023

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The 411 on Joint Marketing Funds for VARs: Understanding Partner Funding from Manufacturers

Are you a VAR (value-added reseller) looking to boost your marketing efforts but unsure...

By: MarketDesign on 01/03/2023

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10 2023 Digital Marketing Trends to Achieve Success

The last few years have certainly been tumultuous. Consumer expectations have changed...

By: Kara Rudy on 12/05/2022

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6 Steps to Building a Social Media Strategy for Your IT Company

According to GlobalWebIndex, 54% use social media to research products. In 2020, the...

By: Kara Rudy on 11/23/2022

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The 411 on JMF: How Channel Marketing has Changed

The pandemic and shutdowns in 2020 and beyond spurred changes in tech companies’...

By: Kara Rudy on 11/18/2022

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Five Ways to Align Channel Partner Marketing with Your Culture

Cultivating a channel partner initiative can be exciting for any business. It's always...

By: Kara Rudy on 11/18/2022

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Niche Marketing: Outsourcing to Marketing Agencies with Industry Expertise

Niche marketing agencies have become an increasingly popular choice for companies looking...

By: MarketDesign on 11/14/2022

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4 Data-Driven Strategies for High-Tech and Software Companies in 2023

Undoubtedly, data is a fantastic marketing resource. You can create a repeatable and...

By: Kara Rudy on 10/11/2022

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13 Tech Blog Post Ideas to Build Your 2023 Content Calendar

Most Information Technology (IT) companies understand the need for a company blog but...

By: Kara Rudy on 09/26/2022

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Why Pardot's Rebrand Marks the Perfect Time to Reconsider HubSpot

Pardot has been recognized as one of the top marketing automation platforms since its...

By: Kara Rudy on 05/06/2022

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