In a highly competitive IT solution provider market, technology resellers need to focus on your most valuable asset, your brand. Your brand is made up of your people, your skills, your solutions and services, and your impression in your market space. Having a strong, powerful brand supported by compelling verbal, visual, and vocal tactics is proven to aid in the selection and conversion of prospects to customers and customers to promoters. This 3-phased workshop often encompasses:
Together with your internal Marketing team, MarketDesign will review the current marketing plan, budget, objectives, and commitments to understand the current and future obligations for you. This is a deep-dive audit phase where MarketDesign will review different sets of data and complete the onboarding framework to set the foundation for a comprehensive plan for the remainder of your fiscal year. This audit includes but is not limited to:
Using industry best practices and proven process development, MarketDesign will build a workflow process using buyer personas to achieve buy-in and alignment of the marketing to sales funnel for your internal teams. This process will translate to HubSpot lead nurturing and workflows to create a cohesive sales funnel from suspect to customer and back through to your CRM delivering a clear ROI for your marketing initiatives.
As a HubSpot Certified Growth-Driven Design consultant, MarketDesign uses the Growth-Driven Design Methodology to combine lean and agile principles into a highly effective data-driven web design process. With a three-step approach to website development, the GDD methodology aligns strategy with continual improvement to ensure that your website drives the right clients to your site at the right time.
