IT Marketing Solutions

Sometimes, you have a project and you just need someone to execute. We’re helping clients across the IT spectrum differentiate their company with a little extra marketing behind them. We want your current customers to become advocates, and we work to build your marketing strategy that brings new prospects into the conversation. Let us help you build, execute, and conquer your marketing initiatives.

Brand Workshop

Brand Development Workshop

In a highly competitive IT solution provider market, technology resellers need to focus on your most valuable asset, your brand. Your brand is made up of your people, your skills, your solutions and services, and your impression in your market space. Having a strong, powerful brand supported by compelling verbal, visual, and vocal tactics is proven to aid in the selection and conversion of prospects to customers and customers to promoters. This 3-phased workshop often encompasses:

  • New logo, tagline, and formalized brand elements 
  • Formal brand pyramid with messaging pillars and positioning statements
  • Refreshed digital + print assets to meet new brand design
  • Updated stationery + collateral designs
  • Corporate brand and style guide

We Need a Brand Refresh

Marketing Audit

Marketing Efficiency Audit

Together with your internal Marketing team, MarketDesign will review the current marketing plan, budget, objectives, and commitments to understand the current and future obligations for you. This is a deep-dive audit phase where MarketDesign will review different sets of data and complete the onboarding framework to set the foundation for a comprehensive plan for the remainder of your fiscal year. This audit includes but is not limited to:

  • Marketing Personnel + Skill Set
  • Website, Advertising, and SEO
  • Content + Design Capability
  • Event Plans + Process
  • Reporting + Metrics For Benchmarks
  • Hubspot Automation Tool Set-Up + Functionality
  • Joint Marketing Funds + Partner Enablement Program
Ready to Move Your Business Forward?

I Need a Demand Generation Engine

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Sales + Marketing Alignment

Sales + Marketing Lead Generation 

Using industry best practices and proven process development, MarketDesign will build a workflow process using buyer personas to achieve buy-in and alignment of the marketing to sales funnel for your internal teams. This process will translate to HubSpot lead nurturing and workflows to create a cohesive sales funnel from suspect to customer and back through to your CRM delivering a clear ROI for your marketing initiatives.

Growth Driven Website Design

Website Design + Optimization 

As a HubSpot Certified Growth-Driven Design consultant, MarketDesign uses the Growth-Driven Design Methodology to combine lean and agile principles into a highly effective data-driven web design process. With a three-step approach to website development, the GDD methodology aligns strategy with continual improvement to ensure that your website drives the right clients to your site at the right time.