IT Channel Experience

MarketDesign has worked with several IT software and hardware manufacturers as well as distributors to create a digital, event, and direct marketing campaigns to promote both the VAR/Reseller and their partner manufacturer. Understanding the manufacturer technology offerings to create content and messaging to drive campaign success is where many resellers fall short. If your partners are looking to do joint marketing, but you don't have the marketing resources or strategy in house, we can help. Keep your partners close; campaigns drive commitment and commitment drives results.


AWS IT marketing services
citrx IT marketing services
Veeam IT marketing services
VMware AWS IT marketing services


cisco IT marketing experience
Commvault marketing experience
Netapp IT marketing experience
F5 marketing experience



Mitel marketing experience
Ingram Micro marketing experience


Joint Marketing Fund Support

One of the beautiful things about investing in marketing as a solution provider is that your manufacturer partners want to support your efforts through joint marketing in the form of hard dollars. To see a return on this “free money,” you have to be able to spin up campaigns quickly. The epitome of success is when you can use the money from your partners on initiatives that were already in your marketing plan.

MarketDesign has worked with many technology manufacturers to marketing campaigns for the VAR/Reseller channel. Through the use of partner development or joint marketing funds, we will create the campaign, manage the funding process, and execute the plan to get your company paid. Let us handle the marketing plan, content creation; we’ll manage your entire JMF process. Let MarketDesign help you:

  • Get connected to the right marketing and channel resources for your partners
  • Build a JMF pipeline of funding to spend
  • Create partner marketing plans for the activities
  • Execute the campaign
  • Request, manage, and claim the campaign POP to ensure funds are received 

Where we see our clients fall short is that they can’t find time to create the plan or execute the campaign in time. No POP, no money. Let’s move your IT business forward. Schedule a call to review your challenges, and together, we’ll come up with a solution.

Help Us Maximize Our JMF