Referrals slowed. Email is saturated. Ads cost more than they return. Your buyers research you in answers and feeds you don't control, long before they ever say hello.
You don't need another tool, another tactic, or another dashboard. You need a P.A.T.H. forward: built from what's actually working in tech for firms growing beyond referrals.
Welcome to MarketDesign; that's the work we do.
Tech is a big industry. We've spent 20+ years inside it ourselves. Carrying the number, not just advising on it. See if one of these looks like the firm you're running.
The category got crowded, and the message got blurry. Own a category instead of chasing one.
MDF rules tighten every year. You need a pipeline that doesn't depend on a vendor's promo calendar and adds recurring revenue streams.
Your team can build the services. The market has to know you sell them.
Every dollar is a bet and every month is a milestone. The buyer you need doesn't know you exist yet.
The thesis assumed organic growth. You need a pipeline that compounds and a narrative the next acquirer will pay for.
If ChatGPT, Perplexity, and Google's AI answers can't cite you, you're not in the shortlist conversation. Start with a Found First Visibility Audit and see exactly where web, content, SEO, AEO, and GEO are losing you deals today.
Three things make us different, and all three came from doing the job inside technology companies first.
Technology is all we do. We've studied it, worked in it, and never stopped learning it.
We've carried the number, run the teams, and sat at the leadership table. Marketing + sales + service, unified.
A fresh outside view and a proven process, measured to a single source of truth.
Proprietary. Tested. Proven. The four pillars that anchor MarketDesign's 2026 State of the Industry Report and every client conversation we have. The reality is, no one is short on ideas. What most IT leaders need is a path forward that builds growth on purpose.
Why you exist, who you serve best, what change you create. The filter that defines which clients to take and which to decline.
Shared scoreboards, published goals, public reviews. The discipline that turns aspiration into measurable progress.
Simplification before scale. The portfolio decisions that determine whether complexity drains margin or drives it.
AI augments. People decide. The experience layer that determines whether trust survives the automation wave.
Pick the seat that sounds most like the conversation you're having with yourself at 6am
— or the one you're avoiding with your board next quarter. Then we'll show you what to
do about it.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Half my reps are below quota and the other half are about to leave.
Three steps, in order. No 18-month discovery, no proposal you can't read.
We talk tech, business, and growth. Worst case, you leave with three new ideas and we make a new friend. Best case, we book a call to go deeper.
You bring the challenges, questions, and problems to solve; we listen. Then we build a diagnostic readout of what we heard, how we can help, and what we recommend next.
From the diagnostic and your feedback, we build your P.A.T.H. forward: how we'll work together, confirmed growth goals, and measurements we can hit. Then you decide.
They’re very creative. They are very, very good at getting down to the core message and squeezing out the essence of who we are and what our values are. It elevates what we do and who we engage with by having a strong position and brand in the market.
If a question has come up, it may not have an immediate answer. I’ve been impressed by the loop closure they have: coming back to it—even a month or two later—and saying, okay, hey, we talked about this. Here’s the answer, or here’s what we can do. Here is what we can’t do. That’s really what I ask my team to do with our own customers: do not leave things open ended. MarketDesign Co. does that really well.
The biggest benefit for us has been their efforts around brand awareness. That’s something that we desperately need. And they’ve made great strides around that.
They will actually get the work done and deliver an output or outcome that you can touch, you can feel, you can visualize. They can do all of it. So it’s not as though, hold on a second, I need to get a copywriter. Hold on I need to get someone who can change the website. The beauty is they can do all of it themselves, which is fantastic.
They really understand the current market. Because things evolve over time, a marketing approach that would have worked fifteen years ago wouldn’t work today. So they adapt well to emerging trends. They are professional and reliable.
“MarketDesign is trustworthy and responsive. They deliver an impressive quality of work. With the groundwork and foundation of both HubSpot and the rest of their expertise, I'm able to go to them and say, 'I need xyz' and they're able to really nail it. I don’t feel like I’m having to do it on my own.
Clearly, without question and without any concern, they are at the top, at least in terms of my perspective. It’s really a pleasure to work with them.
Six things have to be defined and understood for a technology company to grow. Our MDCo approach outlines the WHAT: what you'll need, then the HOW: how we'll win. Most have three to four started and are losing revenue from the rest. We diagnose all six — whether you hire us or not.
Ensuring your most valuable assets are accountable and appreciated is the first step in moving your business forward. Do we have the right humans in the right seats, leading the right numbers?
What you do, why you do it, and how you show up are what differentiate you at the board pitch and in the AI citation. We believe that you need to be purposeful about what growth looks like and how you'll get there: a clear P.A.T.H forward. Let's make sure, from the C-suite to the summer interns, you have true organizational alignment.
Having a process and using it are two very different things; you need a marketing-to-sales handoff that doesn't leak. MDCo will help document where you are, outline how and where each department is connected, and identify gaps to expedite your goals.
Everything starts with a plan. A plan for how much to spend, tactics to use, roles for the teams, and expected results. Let MDCo help create an 18-month go-to-market strategy that guides the revenue office through the funnel and the tactics to drive demand.
If you've got great people and a documented process that's followed but are struggling to net any profit, it's time to audit and optimize your platforms. Get one source of truth, surfaced to everyone with integrated tools and data you trust.
Prospecting that fills the funnel and solutions and services that make you money. Let's move towards a strong, consistent pipeline and away from activity tracking. KPIs, quotas, streams, kickers. Whatever you call your growth objectives for sales, let's achieve them with a clear understanding of what is driving new-won deals.
Standalone, or the on-ramp to a full partnership. Built to Big-4 consulting standards. No competitor in this market carries a portfolio like this one, and the combination is the differentiator.
A research-backed baseline score across five dimensions of public presence, a DISC-informed brand archetype, and a full content strategy built around your signature point of view and communication style. You're the most credible person in the room. Let's make sure more rooms know it.
From corporate messaging, logo design, and stationery to office layout, colors, and decor, to how you communicate, recruit, and retain your staff, your brand should reflect your mission, vision, and values.
Don't just show up on-site, build experiences that command the floor, draw a crowd, and leave your audience feeling seen, heard, and impressed. From full-service event strategy, production, and execution, to theme, spatial design, and on-site management, clients call us flawless.
A comprehensive HubSpot audit, full-hub strategy, migration and integration expertise, and our proprietary Metrics by MarketDesign tool — 360° visibility across every hub. For firms ready to turn their HubSpot investment into a revenue engine.
Our proprietary AI-powered digital framework merges web, content, search, and AI into digital conversions for the #AIERA. Get Found First with content created for humans, structured for machines.
MDCompass shaped our own strategic clarity. V.O.I.C.E. powers our executives' visibility. The Growth Platform Accelerator runs our own HubSpot pipeline and revenue reporting. Our Events engagement is already building the room where our next clients are sitting. A firm that practices what it sells is the most credible version of the pitch.
Credentials, frameworks, and receipts from 20+ years in the tech channel.
#131 Inc. 5000 Regionals
MDCo ranked on Inc. Magazine's fourth annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies in 2024.
#1 Most Promising Marketing Partner
MDCo takes first on CIO Review list of top 10 most prominent and innovative marketing agency partners. This award rubberstamps MarketDesign’s reputation as a HubSpot Certified Platinum Partner.
2023 Company of the Year
MarketDesign honored by MarTech Outlook as the Top Marketing Consulting Company of the Year for 2023. MDCo was recognized as a leader in marketing consulting and business transformation.
Outstanding Digital Strategy Award
Clutch, an independent B2B review and rating platform, named MarketDesign Consulting's New York's Top 500 Leading B2B Marketing Providers for 2021.
2026 Web Excellence Award Winner
The Web Excellence Awards celebrate the best work in web design, development, and marketing. MarketDesign's AEO strategy was honored in this year's AI-driven Marketing category.
2026 Content Marketing Award Finalist
MarketDesign joined the likes of Verizon and ServiceNow as one of the top five firms recognized by Content Marketing Institute for Best Content Marketing Program in Technology.
CRN Women of the Channel Power 100 for 2024
Our Founder + CEO, Kara Rudy, was recognized as one of the most influential women leaders across the nation's top IT integrators, MSPs, and VARs in CRN's Power 100 Solution Provider list.
CNYBJ 40 Under Forty for 2022
Kara Rudy was recognized by the Central New York Business Journal as a "40 Under Forty" honoree, celebrating 40 young professionals in the region for excelling in the workplace and giving back to their community.
"The channel doesn't need more ideas and analytics. It needs more leaders willing to act on what the data is actually telling us."
Kara Rudy · Founder + CEO, MarketDesign Co.
Thirty minutes, 6 Ps, and the two costing you growth. Get a little free consulting and a clear P.A.T.H. forward; whether you hire us or not.
A live walk-through of the 6 Ps with a strategist
The two Ps costing you growth, named out loud.
No deck, no pitch, no obligation.
We'll reply within one business day. No sequences, no drip.
We won't find the cure, but the growth we build funds the people who will.
When we do what we love, we help protect who we love.
