Meet Your
MarketDesigners​

At the intersection of strategy and execution, you’ll find MarketDesign: equal parts business consulting firm and creative marketing agency.

By driving profitability for our clients, MDCo supports the quest for a cure to cancer through regular contributions of time, money, and resources. 

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WELCOME

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On a Mission to Drive Change

MarketDesign incorporates a passion for marketing and love of technology with a commitment to operational alignment, enabling our clients to compete, grow, and thrive in today's crowded IT market.

 

We seek to inspire action through new levels of internal and external engagement by focusing on the 6P's of Progress: People, Prospecting, Platform, Plan, Process, and Pipeline.

Who We Are

Why MarketDesign?

Blending business strategy with marketing ingenuity, MarketDesign works exclusively with technology start-ups, SaaS companies, solutions providers, VARs, and MSPs, because we've been in your shoes. We know the industry and we know the challenges you face.

You need a business partner, not another marketing agency. A team who has experience working in technology, running marketing and sales teams, and sitting at the leadership level.

Techies at Heart ​

Technology is our passion and it’s all we do. We have studied it, worked in it, and continually learn from it. We understand the challenges, we know the nuances, and we bring the joy to your world. This is what we do, period.​

More than Marketing

We don’t call ourselves a marketing agency because we are so much more. We are a consulting firm that unifies marketing, sales, and service to grow your company and improve your customer experience. ​

Perspective with Proof

Let us bring you a fresh perspective coupled with a proven process. The IT space is changing by the second and you don’t just need to compete; you need to be seen, heard, and revered. Let’s design your place in the IT space; one you’re proud of and admired for.​

Who We Are

Why MarketDesign?


Blending business strategy with marketing ingenuity, MarketDesign works exclusively with technology start-ups, solutions providers, VARs, and MSPs, because we've been in your shoes. We know the industry and we know the challenges you face.

You need a business partner, not another marketing agency. A team who has experience working in technology, running marketing and sales teams, and sitting at the leadership level.

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Techies at Heart ​

Technology is our passion and it’s all we do. We have studied it, worked in it, and continually learn from it. We understand the challenges, we know the nuances, and we bring the joy to your world. This is what we do, period.​

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More than Marketing

We don’t call ourselves a marketing agency because we are so much more. We are a consulting firm that unifies marketing, sales, and service to grow your company and improve your customer experience. ​

CTA text here
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Perspective with Proof

Let us bring you a fresh perspective coupled with a proven process. The IT space is changing by the second and you don’t just need to compete; you need to be seen, heard, and revered. Let’s design your place in the IT space; one you’re proud of and admired for.​

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Vision + Values

Do What You Love +​ Save Who You Love

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We Are All In


We believe if you have the will, you will find the way. We are a team of solution providers and problem solvers on a continual quest to be better, faster, and smarter than we were yesterday. Our clients trust us with their business and growth goals, and we’re never going to let you down. We are all in.

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Be Bold + Drive Change


Success is objective, but excellence is recognizable. We hold ourselves to the highest standard. By unifying marketing, sales, and service departments, we’re not just another marketing agency and we don’t claim to be. We bring irrefutable business growth with equal parts consulting, creativity, and execution.

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Bring the Joy


Technology is ever-evolving, driving change takes time, getting noticed requires focus. We do this work because we love it. We take the highs with the lows and commit to being your partner to and through your growth journey. We cherish culture and community and choose to apply our talents to the betterment of people, businesses, and causes we believe in.

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Creative at the Core


With nearly two decades of MarTech experience to work from, there is “no box” we work in. Grounded in sales and marketing principles, we paint pictures and tell stories that are unique to the clients we serve. We’re realistic in our approach and transparent in our conversations.

Leadership

MarketDesigners

Meet the Team

Kara Rudy

Founder + CMO

After serving as Director of Digital Marketing for a global IT reseller, Kara transitioned into the world of IT business consulting and entrepreneurship with nearly two decades of experience in tech marketing, sales, and leadership. Kara enjoys sharing insights and lessons learned with her colleagues and peers as an industry speaker and marketing mentor.

In her downtime, she coaches youth sports, supports her local American Cancer Society chapter, and loves spending time with her husband and three small children. You can usually find them cheering on the Syracuse Orange, her home-town college team.

Christina Jacobs

Creative Director

With a background in communications management and content strategy, Christina's years as an IT marketer bridge both the in-house and agency worlds as she's worked in, for, and on behalf of IT resellers, telecom providers, and MSPs. She is currently finishing her executive master's program at Syracuse University's Newhouse School of Public Communications.

A native of Rochester, NY, Christina is a former board member and active supporter of Flower City Habitat for Humanity. In her downtime, she enjoys spending time with her husband and family while consuming endless amounts of podcasts and coffee.

Leslie Jemiolo

Director of Client Success

Leslie’s career spans many technology organizations from telecom providers to VARs and MSPs. Leslie has managed teams, run sales divisions, created and coordinated channel development programs, and generated million-dollar opportunities through award-winning campaigns and events.

Leslie is also known around MDCo as the "Director of Joy" as she focuses on making sure clients feel loved, heard, and well cared for as they begin their long-term partnership with MarketDesign. Leslie is an advocate for her local YoungLife chapter and enjoys baking, gardening, and spoiling her grandbabies and furbabies.

Connect

We'd love to hear from you

If your IT company is looking to build a true go-to-market team, platform, and program, send us a note. Your irrefutable engine of growth awaits.

If you are interested in learning more about internships or career opportunities with MDCo, fill out the form and we will get back to you shortly.