eNewsletter

Game day doesn’t create winners—preparation does: a reminder that strong leaders build systems, not just effort, and separate motion from real performance.

And when it comes to your brand, knowing whether you need a full rebuild or just a refresh is the difference between blending in and actually standing out.

AI isn’t just changing the tools—it’s challenging the people using them: a candid look at the tension creatives feel between curiosity and replacement.

But here’s the line that matters—AI can support the work, not own the voice; real thought leadership still comes from humans who’ve actually lived it.

New year, same chaos—but this time with intention: a push to trade empty resolutions for a real reset that actually changes how you show up.

And don’t forget—your brand isn’t what you say externally; it’s what your team consistently delivers behind the scenes.

You’re closer than you think—but finishing strong isn’t about doing more, it’s about choosing what actually matters and protecting what comes next.

At the same time, visibility is shifting fast: if your brand isn’t showing up in AI-driven answers, you’re not just behind—you’re invisible.

Burnout isn’t a motivation problem—it’s a signal your team’s been pushing too hard for too long, and it’s on leadership to reset the pace before it costs you.

Meanwhile, if HubSpot feels clunky or underwhelming, don’t rip it out—tighten it up; the right tweaks turn noise into insight fast.

Growth doesn’t happen in the noise—it happens when you step out of it and surround yourself with people who challenge how you think.

And while everyone’s chasing AI, the real advantage still comes down to one thing: using your data to make smarter decisions.

Kara shares why great leaders treat hiring as a mindset, not a task—focusing on long-term growth and team evolution, not just immediate needs. Plus, explore how MarketDesign goes beyond DIY marketing tools to deliver hands-on, strategic support that scales with your business.

When leadership starts to feel more like pressure than privilege, Kara offers a reminder that how we lead is just as important as what we lead. Plus, explore the three pillars of an effective tech marketing strategy—People, Process, and Platform—and access tools to strengthen your marketing foundation.

Discover why shared clarity—not just note-taking—drives real team alignment, as Kara unpacks the hidden weight of owning understanding alone. Plus, explore why digital paid ads are a smart, scalable way to boost visibility and ROI alongside your organic marketing efforts.

Choose what matters most in 2025 with Kara’s take on resilience, intention, and pacing through life’s challenges. Plus, explore how AI can enhance—but not replace—effective SEO strategy, and get expert tools to guide your digital marketing growth.

Reflect on the power of choice, progress, and presence as Kara shares personal lessons from a demanding year. Plus, explore how HubSpot can strengthen your brand strategy, get expert content marketing tips, and read Kara’s leadership feature in The CIO World magazine.

Reflect on balancing career growth with personal priorities in this heartfelt message on self-worth and life transitions. Explore practical marketing tips for VARs, including audience targeting, brand building, and social media strategies, along with tools like the Website Audit Checklist to strengthen your business approach.

Gain insights on navigating career firsts with confidence and embracing new roles with authenticity. Plus, explore resources on website platform decisions, marketing strategies, and tools for lead generation and customer journey optimization to support your business growth.

Join MarketDesign Co. in supporting breast cancer research this October with a matched fundraising initiative, where every dollar raised helps fund life-saving research and patient support. Explore additional resources, including strategies for mastering go-to-market plans, marketing tips for IT companies, and tools for lead generation and website optimization.

Join MarketDesign Co. in the fight against breast cancer by supporting the Susan G. Komen mission to raise $10,000 for life-saving research and patient services. Explore inspiring personal reflections, expert marketing resources, and opportunities to make a lasting impact.

Rethink your approach to deadlines with strategies for working intentionally and avoiding overwhelm. Discover practical insights for balancing work and life, plus explore tools and techniques for MSPs to track marketing ROI, optimize campaigns, and make data-driven decisions for better results.

Define a strong Unique Selling Proposition (USP) to stand out and build credibility in a competitive market.

Dive in to Hubspot’s new AI-powered Content Hub and schedule a time with MDCo to review your Hubspot plan.

This month is to those ready to be heard, plus how to craft a winning marketing strategy

How I got past wearing my armor as a working woman; plus building an SEO strategy and Brand Development freebie 

Let’s celebrate our accomplishments; plus MarketDesign Consulting incorporates as a Compugen Group of companies

Check in on your holiday mindset in order to fully enjoy your time, plus our top articles and resources of the year.

This month we’re celebrating 5 years of MDCo and the first edition of my new LinkedIn newsletter.

Learn the 411 on changes in channel marketing + MORE THAN PINK Walk Where You Are + freebie marketing partnership assessment

Komen MORE THAN PINK Walk Where You Are + freebie marketing automation for scaling teams guide 

Discover the power of inbound marketing + freebie website audit checklist + MDCo named top marketing consulting company

Think of this as your roadmap to brand development + template freebie 

Make your IT company stand out with social media + Template Freebie 

Wondering about organic traffic and search results? SEO can help. 

Grab your freebies + the latest tips to build your strategy, test your website performance, dig in friend; it's all inside:

So many views and counting. Data-led strategies and the hottest content this year, dig in and grab your freebies; it's all inside:

Here's how channel marketing has changed + FREE Quiz; thanks for your help raising $5,265; and don't miss these deals; it's all inside:

Make an impact in your personal and professional life with these great opportunities; it's all inside:

Grab your coffee, this one is packed full of helpful tips + resources to help you get ahead on your company's 2023 plans, it's all inside:

Tips to find a marketing partner (if hiring is taking too long), rank your company's marketing vs competitors, mistakes to avoid, and more inside:

Learn how to develop an inbound strategy, lead conversion calculator, guide to inbound leads, and more tips and freebees inside:

This changes everything, test your website performance in seconds, solve website issues, platform options, and more; dive in:

why many switch to this platform named the #1 Best Product for Marketers in G2 Crowd Best Software Awards two years in a row; read more:

while also excited to share the new MarketDesign Consulting and Proof + Perspective newsletter with you; take a look:

Ready to create more meaningful interactions with contacts in your CRM? Let's get personal; here's how: 👋 

Did you know the first five results on Google receive 67% of all search traffic clicks?

Companies that focus on website performance optimization stand the best chance of ranking highest on the leading search engines. 

Our blog post, "7 Tips on Website Performance Optimization for Tech Companies," shares everything you should be doing to improve your online presence. If you want even more tips, grab our website audit checklist or book a free 30 minute strategy session. 

I hope you are having a wonderful week and enjoying every bit of the holiday season. Time with loved ones, old and new traditions, and cookies. Lots of cookies. As busy as we all tend to be this time of year, it also marks an important time to reflect on what we have achieved and envision where we want to go. 

I wanted to send some holiday cheer and formally introduce you to Christina Jacobs, our new Creative Director. What a year it has been here at MarketDesign Co. I can't help but look back at the tremendous growth and be overwhelmed with gratitude. Thanks to each and every one of you for your continued trust and partnership. We look forward to doing great work together in 2022. 

To give you a head start, grab our planning tool or book a free 30 minutes strategy session. 

Marketing is essential for any company, and technology companies are no exception. If you want to broaden your reach and find new customers (or even keep the ones you have), you need to get those creative juices flowing and work on your digital marketing.

Our latest blog post, "6 Marketing Tips Technology Companies Need," includes some of our favorite digital marketing tips sure to get your tech company the attention you want.

At MarketDesign, we are committed to doing our part to cure cancer. I'm excited to share our team is participating in the American Cancer Society's Making Strides Against Breast Cancer on October 17, 2021. 

Breast cancer is one of the most common cancers diagnosed among women with more than 3.8 million survivors living in the US today.

We would be thrilled to have you help us in our mission as we hope to set a new record of raising $10,000 for breast cancer research. MarketDesign will match up to $5,000. Whether you decide to walk, donate, or both, we would greatly appreciate your support. 

If you are frustrated with your website performance, tired of relying on a developer to make changes, and not understanding how contacts interact with your site, then HubSpot's CMS Hub might be worth considering.

Learn more about the HubSpot CMS Starter Hub to find out how it could benefit your business. 

Marry your CRM, Sales, and Marketing needs with HubSpot best practices. Take advantage of extra services like Hub set up, marketing campaign execution, sales process development, and a custom lead scoring template with custom MarketDesign on-boarding packages. Request a Quote

You know, if you're like over half of the business population; typically the first thing you do when you get to work is to check your email (if you're like me, the first thing I do when I wake up is to check my email.) As a critical form of communication and information sharing, it's no surprise email is a key tactic in your marketing strategy. The key is to have your email support your other marketing tactics. To be opened, read, and clicked are the benchmarks we're all after; that's why hiring the right marketing firms, is something you want to get right. 

Want to know the difference between companies that succeed and companies that fade away? It's all about having a successful brand development strategy. Think about some of the most sought-after companies in the world like Cisco, Avaya, or Apple. 

Develop a Winning Brand Development Strategy for Your Company

From developing your marketing strategy to hiring in-house professionals to help enable sales, working with a virtual CMO will save you time and take your IT marketing to the next level. Here are a few reasons to get started...

Sometimes, you just need a second opinion. 

If you're wondering if your marketing plan is going to give you the results you're looking for, you want to try something new, or you do not see the leads you need to be successful, let MarketDesign lend a hand. 

We'll audit your plan and give you recommendations on how to move forward.