Content Marketing

Build trust and credibility through helpful content that's centered around your audience (not your brand).

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Educate + Engage Your IT Buyers


​Content Marketing is a great way to demonstrate expertise and foster brand awareness through helpful articles, videos, and visuals.

What’s Included

When You Work with MDCo, You'll Get:

IT Content Marketing Services

Content Strategy


Define your topics, keywords, personas, and channels, and develop a plan to create consistent and strategic content that moves your audience through the funnel.

IT Content Marketing Services

Content Ideation


Map content to the top questions your customers and prospects are asking, and that the industry is having. Through editorial interviews and keyword research, we'll help you poinpint which topics will resonate most with your audience.

IT Content Marketing Services

Content Creation


Strategic insights distilled into compelling copy and engaging formats will attract and nurture your audience, turning contacts into leads and customers into evangelists.

IT Content Marketing Services

Content Promotion


As a best practice, you spend 25% of your effort creating good content and 75% making sure that it gets seen by the right people.

IT Content Marketing Services

Content Repurposing


In order to create a scalable content marketing program, you need to create once and use many. We'll teach you how to work smarter, not harder.

IT Content Marketing Services

Content Reporting


Understanding what you're trying to achieve with content will enable you to measure the metrics that matter and begin to see which topics and formats are most impactful at various stages of the buyer's journey.

Results

Tech Firms Trust MDCo

Why Pardot's Rebrand Marks the Perfect Time to Reconsider HubSpot

Pardot has been recognized as one of the top marketing...

Living through a Rebrand: A CEO's Lessons Learned from Going it Alone

As a consulting firm with a core pillar of providing IT...

HubSpot vs. Wix: Which is the Right Investment for Your Business?

What do The Linux Foundation, Reddit, and SoundCloud have...

HubSpot vs. Pardot: What Aligns Best With Your Marketing Goals?

Marketing automation tools are used by roughly 9 out of 10...

3 Ways to Leverage Your CRM and Personalize Your Marketing

Leveraging your CRM is the secret to experience-driven...

HubSpot vs. ConnectWise: A Comprehensive Comparison of Key Factors

Due to the huge popularity of HubSpot and ConnectWise,...

Process

A Methodical Approach to Content Marketing

Our perspective is backed by client experience, industry best practices, and proven processes.

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Learn

Getting to know you -- your needs and your business -- capturing your brand and uncovering your unique value.

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Create

Your word (choice) matters. Content and creative amplify your place in the world, and on Google. What you say is now equally as important to where and how you say it.

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Execute

A good plan stems from a detailed strategy of tactics, platforms, promotion, and process to ensure you realize your results.

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Analyze

Applying marketing principles and industry insights with your custom measurement plan ensures you have the data you need to drive your business decisions.

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Optimize

With a test + learn approach, we couple real data with best practices to maximize performance through continual refinement.

Content Strategy Template

Finally, a content marketing template designed for IT marketers, by IT marketers.

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Packages

Explore Your Options

*Pricing + packages provide sample deliverables that are subject to change. Formal consultation with MDCo is required before any new Client engagement.

Compete

Content Marketing Project

$8,500

  • 3 landing pages​
  • 3 Blog Posts​ with Promotion/Syndication
  • 2 Content Offers​
  • 6 Month Editorial Content Calendar​

Grow

Content Strategy + Storybrand Messaging Workshop

$12,750

  • Brand + Messaging Audit
  • Key Stakeholder Messaging Workshop
  • Ideal Customer Profile + Buyer Persona Discovery
  • Storybrand Framework Application of Company Messages
  • Updated Homepage + Pitch Deck Copy
  • Optional Design Refresh Options

Thrive

Content Marketing Meets Brand Strategy

$32,500

  • Everything in Grow
  • Everything in Compete
  • Up to 3 website pillar pages for key solution/service messaging
  • Formal sales messaging playbook
  • Relaunch campaign email, social, and HubSpot execution services
Find a Time to Talk

Frequently Asked Questions

That's okay! We can help you select the right platform based on your existing tech stack.

Put some clear and concise content in here. Keep your reader in mind. What are they trying to do? What are they hoping to learn? Why are they reading this? Help them out and use the tone and voice of your organization.

Put some clear and concise content in here. Keep your reader in mind. What are they trying to do? What are they hoping to learn? Why are they reading this? Help them out and use the tone and voice of your organization.

Not Sure Which Package to Select?

Let's set up a quick call to discuss your goals and needs and go from there. 

Let's Talk

CONNECT

Proof + Perspective

Why Pardot's Rebrand Marks the Perfect Time to Reconsider HubSpot

Pardot has been recognized as one of the top marketing...

Living through a Rebrand: A CEO's Lessons Learned from Going it Alone

As a consulting firm with a core pillar of providing IT...

HubSpot vs. Wix: Which is the Right Investment for Your Business?

What do The Linux Foundation, Reddit, and SoundCloud have...

HubSpot vs. Pardot: What Aligns Best With Your Marketing Goals?

Marketing automation tools are used by roughly 9 out of 10...

3 Ways to Leverage Your CRM and Personalize Your Marketing

Leveraging your CRM is the secret to experience-driven...

HubSpot vs. ConnectWise: A Comprehensive Comparison of Key Factors

Due to the huge popularity of HubSpot and ConnectWise,...