Did you know that the first page of Google currently attracts 92 percent of all search traffic clicks? The fact that the first five results on Google receive 67 percent of all search traffic clicks is even more fascinating. Consequently, all the other results in a given search share the remaining 33 percent. So how do you get to the first page? Start by optimizing your website performance.

Companies that focus on website performance optimization stand the best chance of ranking highest on the leading search engines.

Are you wondering how to ensure your tech company’s website maintains an active online presence? This article provides you with 7 tips on website performance optimization. 

What is Website Performance Optimization? 

Web performance is the speed with which the web pages on your site can download and display. The ideal load page for a website should be between two to five seconds. As such, most online users will abandon a site if it takes more than three seconds to load.

Given this reality, web performance optimization focuses on developing knowledge on how to increase web performance. Businesses that invest in website performance optimization not only achieve greater visibility but also gain faster page loading time.

Are you hoping to achieve exceptional website performance? Let's get started:

1. Optimize Your Images

Back view of businessman drawing sketch on wall Most SEO experts advocate for the use of images. While image use is justified, how you use images defines how users experience a web page. Even so, it’s worth noting that images can affect your website’s performance if not well-considered.  

Large images result in longer upload times. The additional time is due to the data pulled in the process. e As such, it's important to consider optimizing your images by picking the right size and the best quality. 

It would be best if you also were careful to ensure that you choose the right image format when using images. To do this, you should resize images directly as opposed to using the HTML. Optimizing your image is vital in improving your website’s performance. 

2. Focus on the Website Speeds 

Considering that an average online user abandons a page within the first three seconds of non-responsiveness, it's critical to pay more attention to website speeds. It's especially so because the average loading page takes around 22 seconds to load fully. Are you keen on website performance optimization but are unsure about your webpages’ speeds? You need to consider these crucial tips to enhance your website loading speeds.  

First, you need to reduce all file sizes by compressing them. You could also consider combining the files to reduce requests. The second step could be to reduce the HTTP requests for the different parts of the page. Such components may include scripts, images, and CSS. The third consideration should be to improve the server response time.

Once you achieve this, you should keep plugins to a minimum. It will also help if you keep redirects on their lowest. As soon as you leverage browser caching, you can now undertake loading and speed tests to know whether your websites are improving through conversion. 

3. Reduce HTTP Requests

Your browser fetches data from various servers by using the Hypertext Transfer Protocol. The request between the client and the host can make the process of loading pages slow. So how can you reduce HTTP requests? You might need to consider reducing assets such as third-party plugins. These assets often tend to make a large number of external requests.

If you intend to reduce HTTP requests, you might also want to consider using fewer codes. Further, it will help to avoid third-party frameworks unless they’re an absolute necessity. 

4. Focus on User Intent 

Great content is vital in your journey towards website performance. However, you should couple this with optimization. It would be best if you also got trusted links to ensure better keyword ranking.

Google is currently the leading search engine with a sizable number of active users. You need to be aware of how Google understands searchers’ intent for you to remain visible. According to Google, a keyword's contextual relevance must align with a search query.

With this knowledge, you need to evaluate the current ranking of websites and phrases. If your website and landing page are not similar to what is ranking, you need to reassess your approach to user intent. 

5. Consider Text instead of Images.

The main aim of website performance optimization is to ensure a balance between good design and high performance. What most tech companies don’t realize is that text will always load much faster than images. Whether you succeed in the quest to optimize images or not, it’s still agreeable that images tend to load much more slowly. 

With this reality in mind, it is better to consider texts over images as often as possible. It's more effective to use text, especially when it comes to headers. You should ensure that when considering text and pictures, the latter only applies where there is a contribution to a positive user experience.

6. Pay Attention to Content Marketing 

New Content on Laptop Screen. E-commerce Concept.

By the end of this year, there will be more than 44 Zettabytes of data. Such a mind-blowing statistic only shows how hard it will be to search through cluttered data.  

Will your website remain visible amid thousands of search results?

Well, it will, if you create a content hub in the form of a resource center. The resource center must have a combination of both useful and entertaining content. Adopting this combination, you'll likely rise higher in the search engine ranks.

You should consider having a constant flow of articles related to resource interlink. It would also help to hijack trending topics related to your content. Finally, you need to keep the social media card close to your chest as one way to enhance your website performance. 

7. Optimize Your HTML 

HTML optimization refers to the reduction of web page content by eliminating extra and useless white spaces. Most times, these additional unnecessary white spaces are responsible for slower loading speeds. With optimized HTML, there’s lower consumption of bandwidth. 

It would be best if you considered using a simple structure in your HTML. This structure is achievable by avoiding nested structures. Doing this makes parsing your pages more useful. If you’re unsure of how to proceed with any of the optimization processes, it will help to consider expert support on website design and optimization

Your Website is the First Point of Contact with Prospective Clients  

All visitors to your page must have a positive engagement with you. However, low loading speeds, stale content, and a failure to understand user intent can affect your visitor’s experience. Hence the need to focus on website performance optimization. A well-optimized website helps you rank high on search engines and also guarantees you higher conversion rates.

Are you looking for a solution to all your IT marketing needs? Check out our "Website Audit Checklist" below or scan your website in seconds with our free website grader tool to see how your website is performing.

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