What’s Included
When You Work with MDCo, You'll Get:
Content Strategy
Define your topics, keywords, personas, and channels, and develop a plan to create consistent and strategic content that moves your audience through the funnel.
Content Ideation
Map content to the top questions your customers and prospects are asking, and that the industry is having. Through editorial interviews and keyword research, we'll help you poinpint which topics will resonate most with your audience.
Content Creation
Strategic insights distilled into compelling copy and engaging formats will attract and nurture your audience, turning contacts into leads and customers into evangelists.
Content Promotion
As a best practice, you spend 25% of your effort creating good content and 75% making sure that it gets seen by the right people.
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Content Repurposing
In order to create a scalable content marketing program, you need to create once and use many. We'll teach you how to work smarter, not harder.
Content Reporting
Understanding what you're trying to achieve with content will enable you to measure the metrics that matter and begin to see which topics and formats are most impactful at various stages of the buyer's journey.
Process
A Methodical Approach to Content Marketing
Our perspective is backed by client experience, industry best practices, and proven processes.
Learn
Getting to know you -- your needs and your business -- capturing your brand and uncovering your unique value.
Create
Your word (choice) matters. Content and creative amplify your place in the world, and on Google. What you say is now equally as important to where and how you say it.
Execute
A good plan stems from a detailed strategy of tactics, platforms, promotion, and process to ensure you realize your results.
Analyze
Applying marketing principles and industry insights with your custom measurement plan ensures you have the data you need to drive your business decisions.
Optimize
With a test + learn approach, we couple real data with best practices to maximize performance through continual refinement.
Content Strategy Template
Finally, a content marketing template designed for IT marketers, by IT marketers.
Packages
Explore Your Options
*Pricing + packages provide sample deliverables that are subject to change. Formal consultation with MDCo is required before any new Client engagement.
Compete
Content Marketing Project
$13,500
- 3 landing pages
- 3 Blog Posts with Promotion/Syndication
- 2 Content Offers
- 6 Month Editorial Content Calendar
Grow
Content Strategy + Storybrand Messaging Workshop
$18,750
- Brand + Messaging Audit
- Key Stakeholder Messaging Workshop
- Ideal Customer Profile + Buyer Persona Discovery
- Storybrand Framework Application of Company Messages
- Updated Homepage + Pitch Deck Copy
- Optional Design Refresh Options
Thrive
Content Marketing Meets Brand Strategy
$50,500
- Everything in Grow
- Everything in Compete
- Up to 3 website pillar pages for key solution/service messaging
- Formal sales messaging playbook
- Relaunch campaign email, social, and HubSpot execution services
Not Sure Which Package to Select?
Let's set up a quick call to discuss your goals and needs and go from there.
