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Tech Marketing services
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At MarketDesign, creative strategy meets operational excellence. Here's a look at some of our recent work helping IT companies compete, grow, and thrive.

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1
Web Redesign for Fintech Company
ComSource
IT Website Design Services

Website

After working with MarketDesign on various projects including branding, digital campaigns, RFP support, and HubSpot onboarding, ComSource engaged MDCo to refresh their website onto HubSpot's CMS platform.

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2
Marketing Strategy for IT Broker
Digital Marketing for MSPs


Brand + Website + HubSpot + Campaigns + Sales Enablement + Content Creation
3
Marketing Strategy for Global Security Company

Marketing Strategy + Execution

SecurIT was looking to expand their Global Identity + Access Management (IAM) company with a United States presence. Through a phased 18-month engagement, SecurIT and MDCo partnered through a series of business, sales, and marketing strategies, which included:

  • Market Research

  • Business Plan Development

  • HubSpot Platform Selection

  • Prospecting  + Sales Enablement Services

  • Monthly Campaigns + Events

  • Search Engine Optimization + Paid Media

  • vCMO Management + People Consulting

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Global Security Company Marketing Services
4
Brand + vCMO Services for as-a-Service MSP
Brand + vCMO Services for as a Service MSP

Brand Development + Marketing Consulting

”I landed on MarketDesign for our brand project because of their knowledge of branding and market strategy combined with domain expertise, which I initially didn’t think would be hugely essential. Having a knowledge of the industry was very important, and several other firms (20-30 other calls) we considered didn’t have that understanding of the IT space.” — Terry Mirza, President | Compugen Systems Inc.

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“

Without reservation, Kara (Founder + CMO) sets the bar very high as a world-class marketing leader. While this has fueled her success, it has also complimented her ability to assemble a very gifted, loyal, and driven team of similarly talented marketing professionals who confidently grow business. 

Tom, Service Manager
Red Hat
Business Services
Tom Gdula, Red Hat
5
Web Design + Business Enablement for National Analytics Solution Integrator

With an aging website CMS platform and a clunky user experience, LPA connected with MarketDesign to completely revamp their go-to-market strategy including:

  • Website redesign + migration to HubSpot CMS

  • HubSpot Marketing + CMS Pro with Sales Enterprise training + enablement

  • Monthly content creation and digital marketing campaigns with partner marketing support (MDF/JMF)

  • Event promotion and tracking

  • Workflow creation and automation of  marketing campaigns for nurturing new prospects
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IT Branding Services
“

MarketDesign has such unique and extensive experience making them a great asset to our company. We were able to seamlessly onboard to HubSpot while customizing and tailoring to our specific needs every step of the way. Their team went above and beyond to be responsive and provide all of the assistance needed throughout this process. 

 
Kaitlyn, Marketing
Liberty Technology
HubSpot Services
Kaitlyn Kitchens, Liberty Tech
6
Multi-phased Business Strategy for Regional, Industry-focused MSP
1234543_Northriver-12.21-Security+LawFirms_111521

Brand + Website + HubSpot + Campaigns + Sales Enablement

With the initial goal of getting their new internal mission and vision out to the world, Northriver realized they needed a lot more than just inbound leads. MarketDesign was hired to:

  • build a unified internal and external brand,

  • migrate + onboard company to HubSpot for sales, marketing, and website execution,

  • connect HubSpot to ConnectWise to streamline business operations,

  • redesign their website with expanded pages and a knowledge center for thought leadership,

  • launch their social media and monthly eNewsletter, and

  • run inbound marketing and lead generation activities.

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7
18-month Virtual Chief Marketing Officer (vCMO) Engagement

Brand + Campaigns + Consulting + HubSpot + JMF/MDF

ComSource was in growth mode and looking to promote new people, products, and services across their New York State territory. MDCo led a rebranding initiative with new key messaging developed around ComSource's mission, vision, values, and purpose. This 18-month consulting engagement included:

  • Brand redesign featuring a new logo, tagline, and positioning statements with a Brand Standards guide

  • New website design with content + promotional highlight video

  • New stationery and marketing templates, including collateral, brochure, tradeshow graphics, and social media strategy

  •  9-month digital marketing content strategy and execution, including partner marketing fund (MDF/JMF) campaigns

  • Internal marketing team mentorship and coaching 

  • Onboarding and training of HubSpot Marketing Pro, Sales Starter, and Web CMS

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IT Branding Services
08
Digital Marketing for a Managed Service Provider
IT Marketing Services

Marketing Campaigns + Sales Training + HubSpot + SEO

Through a mutual business relationship, MicroTech connected with MarketDesign to build sales and marketing alignment while running inbound marketing campaigns backed by search engine optimization.

  • Website migration from WordPress to HubSpot CMS

  • HubSpot Marketing + Sales Pro onboarding

  • Sales + Marketing alignment and enablement

  • Inbound marketing campaign development + execution

  • CMS + CRM platform management

  • EOS Marketing Support

  • SEO + Keyword Research

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