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Marketing Strategy for Global Security Company
Marketing Strategy for Global Security Company

SecurIT

Computer and Network Security | 5,001-10,000 Employees | Amsterdam

 

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Project Summary

MarketDesign was hired to rebrand an IT company for market launch in the United States, migrating its website and CRM to HubSpot while executing a series of digital and social media marketing campaigns.
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The Request

"We were looking to expand our presence in the United States by developing a brand and taking it to market."

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Happy Clients

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Group 44

Happy Clients

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Happy Clients

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Group 44

Happy Clients

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kent mcgown
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"They’re not afraid to take bull by the horns and drive the process."

Kent McGown | COO, SecurIT

The Approach

MarketDesign spent the first few months of the engagement in rebrand mode to ready SecurIT for its United States launch. This included upgrading and transitioning the company's website and CRM to HubSpot. What followed was the development and execution of their strategic marketing plan which included webinars, social media, email, content, and SEO.

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How did you find MDCo?

"I was referred by someone who’d worked with Kara (Founder + CMO) before. After talking with Kara and hearing about her background as the leader of the company, we felt comfortable engaging with MarketDesign."

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The Result

"We’ve definitely seen an increase in our traffic, prospect interactions, and click-throughs."

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What's unique about MDCo?

"Their ability to execute and drive projects forward stands out. I’ve worked with a few marketing companies and the biggest notable difference when it comes to MarketDesign is that they’re not afraid to take bull by the horns and drive the process, giving strong opinions when they have them."

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Any final thoughts?

"They have wonderful communication and lead within their competencies, so don’t be afraid to leverage their opinions and support."

Thank you, SecurIT, for the opportunity to help design your unique place in the tech space. -MDCo