If you're in the realm of IT, and you haven't heard of HubSpot—you're in for a treat. Without HubSpot, many businesses would be left with sub-par marketing practices and a lack of an automated approach to business growth. And considering you don't know what it is, you are probably experiencing both. In this article, we will cover what is HubSpot, and how it benefits IT companies. 

 What Is HubSpot? A Hole In One

HubSpot is the dream software for marketers around the world. With it, you no longer have to bounce from platform to platform, to optimize and maximize your engagement and attraction with new and old clients - you already have the tools.

With HubSpot, you can manage, optimize, nurture, and monitor all of your content. You also have direct control over your leads, contacts, and can help them become customers via marketing practices. And what can be better than having all of it done in a single format? With full implementation, your entire team can have instant access to all of your marketing efforts. This allows them to continue with their own contributions that will help you maximize the potential of your business.

What Is Marketing Automation?

In simple words, marketing automation is a method for taking simple repetitive actions and delegating them to a piece of software. Instead of doing it manually, the software executes them and delivers deep insights about them. 

Not to mention, it allows you to track, measure, and react to various pieces of data. Data that is simply not accessible via other means. Each platform varies in function, but HubSpot practically has it all.

startup business, software developer working on desktop  computer at modern office

How Does It Work?

Marketing automation is a mechanical digital approach to distributing content. It offers full correspondence in marketing initiatives that will thrive upon lead generation, community building, and customer satisfaction in a single centralized access point.

With HubSpot, marketing automation is integrated with your Customer Relationship Management, website hosting, SEO, blogging platform, and campaign management software. Social listening, publishing, scheduling, and email marketing are also included. All of the features come in a single package that provides access to convenient analytic tracking. This helps to ensure that you receive the most efficient spread of your content while retaining your brand in a specific mode of growth.

How Is HubSpot Different?

With so many CRMs and marketing automation platforms—one wouldn't think that HubSpot is much different but it is.

  • HubSpot has lucrative inbound technology, labeled as Attract, Convert, Close, and Delight. All of which are integrated with a functional content management system that allows you to easily execute content, and use templates for responsive design across all devices. 
  • It also allows you to create easy and convenient landing pages and call-to-actions that seamlessly work with your other content. Not to mention, it allows you to track certain keywords, maintain white-hat SEO tactics, and create blogs on the spot. 
  • The SMM service allows you to participate, schedule, and listen in on various social engagement through social channels. Its email marketing feature is fully-functional with segmentation abilities. The workflows trigger sequences. The lifecycle tracking helps you determine visit behavior, and react accordingly. 
  • All the marketing efforts are supported by in-depth analytics that help magnify your ROI. As well as contribute to closed-loop reporting which ties into all of the tools mentioned earlier. Marketing is directly bridged with sales, so you don't have to delegate that to another software either. 

In simple words, it has a solution for everything in a convenient and accessible package.

No Need for Overbearing CMS

With regular CMS, you may have trouble navigating and managing the various channels across multiple platforms. HubSpot has a built-in CMS that allows you to remove all of those headaches. 

It is easily-used across all of your marketing channels and helps you all along the way with your distribution efforts. Not to mention, HubSpot has a verbose intelligence section that allows you to interface yourself completely with all aspects of the business. This allows you to take your sales, service, and product to the next level.

It also has a community of developers that regularly create peripherals and add-ons. Tools that integrate into the application programming interface. All of this helps to extend the functionality of the features and takes the software to the next level. Anyway, you get the point - HubSpot has it all, and you won't want to look for anything else. Almost everything you could need is all in one convenient location. 

The Ultimate Tool for IT Companies

Now that you have discovered the value and efficacy of HubSpot. You are well on your way to making use of it or further researching the capabilities of the platform. In any case, even with HubSpot, you might not know how to take your marketing to the next level. In that case, you need to outsource your marketing efforts. So that you can focus and zero in on the more important aspects of your business. 

By delegating your SMM, content creation, digital demand generation strategies, and virtual CMO engagements. You can allow your business to grow without excess effort. You can do this by hiring a specialized agency like ours (Market Design). We have years of experience and have maximized the results for our past clients in many industries.

If you're interested in working with us, get in touch and we will happily accommodate your needs.

Download the Buyer's Evaluation Guide: Marketing Automation Software for Scaling Teams

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