eNewsletter

Stay connected to MarketDesign and subscribe to our monthly eNewsletter, Proof + Perspective, for the latest tech news and views. We aspire to be your inbox's new favorite email.

If you missed the last issue, don't worry—you can catch up below.

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6.24: Have you noticed?

Dive in to Hubspot’s new AI-powered Content Hub and schedule a time with MDCo to review your Hubspot plan.

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3.24: Leading from the Front

This month is to those ready to be heard, plus how to craft a winning marketing strategy

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2.24: Criticism is mean. Critiques are meaningful

How I got past wearing my armor as a working woman; plus building an SEO strategy and Brand Development freebie 

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1.24: A Letter to the Person Who Didn’t See It Coming

Let’s celebrate our accomplishments; plus MarketDesign Consulting incorporates as a Compugen Group of companies

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12.23: Cindy Lou Who wisdom this holiday

Check in on your holiday mindset in order to fully enjoy your time, plus our top articles and resources of the year.

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11.23: A letter to the learner in each of us

This month we’re celebrating 5 years of MDCo and the first edition of my new LinkedIn newsletter.

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10.23: Here's what's changed in partner marketing and the channel

Learn the 411 on changes in channel marketing + MORE THAN PINK Walk Where You Are + freebie marketing partnership assessment

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9.23: We're on a Mission to Drive Change: Join us

Komen MORE THAN PINK Walk Where You Are + freebie marketing automation for scaling teams guide 

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7.23: MDCo Named Top Marketing Consulting Company

Discover the power of inbound marketing + freebie website audit checklist + MDCo named top marketing consulting company

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5.23: Mastering brand development tips

Think of this as your roadmap to brand development + template freebie 

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4.23: 6 steps to elevate your social media strategy

Make your IT company stand out with social media + Template Freebie 

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3.23: Does your SEO strategy have these key elements, friend?

Wondering about organic traffic and search results? SEO can help. 

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2.23: New Year + Marketing Plan

Grab your freebies + the latest tips to build your strategy, test your website performance, dig in friend; it's all inside:

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12.22: 🔥 content inside for the Holidays

So many views and counting. Data-led strategies and the hottest content this year, dig in and grab your freebies; it's all inside:

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11.22: Are partner-driven engagements a thing of the past + HubSpot Deals happening NOW

Here's how channel marketing has changed + FREE Quiz; thanks for your help raising $5,265; and don't miss these deals; it's all inside:

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10.22: Go Pink, Why you need Thank You pages, and More... just for you🎗️

Make an impact in your personal and professional life with these great opportunities; it's all inside:

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9.22: Freebie 2023 content planning template, topic ideas, best practices, and more ✨

Grab your coffee, this one is packed full of helpful tips + resources to help you get ahead on your company's 2023 plans, it's all inside:

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8.22: 🤔 This conversation got me thinking

Tips to find a marketing partner (if hiring is taking too long), rank your company's marketing vs competitors, mistakes to avoid, and more inside:

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7.22: Bye bye lost leads + cold calling fatigue 🙌

Learn how to develop an inbound strategy, lead conversion calculator, guide to inbound leads, and more tips and freebees inside:

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6.22: WordPress sucks... there, I said it.

This changes everything, test your website performance in seconds, solve website issues, platform options, and more; dive in:

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5.22: Our Take on Pardot's Rebrand + the Writing on the Wall

why many switch to this platform named the #1 Best Product for Marketers in G2 Crowd Best Software Awards two years in a row; read more:

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4.22: Can't say I'm not nervous about sharing this...

while also excited to share the new MarketDesign Consulting and Proof + Perspective newsletter with you; take a look:

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3.22: 3 Ways to Personalize Your Marketing

Ready to create more meaningful interactions with contacts in your CRM? Let's get personal; here's how: 👋 

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1.22: Improve Your Website Performance with these 7 Tips + Free Audit Checklist

Did you know the first five results on Google receive 67% of all search traffic clicks?

Companies that focus on website performance optimization stand the best chance of ranking highest on the leading search engines. 

Our blog post, "7 Tips on Website Performance Optimization for Tech Companies," shares everything you should be doing to improve your online presence. If you want even more tips, grab our website audit checklist or book a free 30 minute strategy session

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12.21: Happy Holidays from MarketDesign! Watch a Video from our New Creative Director and 9 Useful Content Strategy Tips

I hope you are having a wonderful week and enjoying every bit of the holiday season. Time with loved ones, old and new traditions, and cookies. Lots of cookies. As busy as we all tend to be this time of year, it also marks an important time to reflect on what we have achieved and envision where we want to go. 

I wanted to send some holiday cheer and formally introduce you to Christina Jacobs, our new Creative Director. What a year it has been here at MarketDesign Co. I can't help but look back at the tremendous growth and be overwhelmed with gratitude. Thanks to each and every one of you for your continued trust and partnership. We look forward to doing great work together in 2022. 

 

To give you a head start, grab our planning tool or book a free 30 minutes strategy session

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11.21: Get a second opinion on your 2022 marketing plans, giving back, and more 😱

Marketing is essential for any company, and technology companies are no exception. If you want to broaden your reach and find new customers (or even keep the ones you have), you need to get those creative juices flowing and work on your digital marketing.

Our latest blog post, "6 Marketing Tips Technology Companies Need," includes some of our favorite digital marketing tips sure to get your tech company the attention you want.

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9.21: In October, we wear PINK, Tips + Tools for Planning Your Content, and more 👨‍💻

At MarketDesign, we are committed to doing our part to cure cancer. I'm excited to share our team is participating in the American Cancer Society's Making Strides Against Breast Cancer on October 17, 2021. 

Breast cancer is one of the most common cancers diagnosed among women with more than 3.8 million survivors living in the US today.

We would be thrilled to have you help us in our mission as we hope to set a new record of raising $10,000 for breast cancer research. MarketDesign will match up to $5,000Whether you decide to walk, donate, or both, we would greatly appreciate your support. 

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8.21: Labor Day, HubSpot CMS Starter, and 2022 Marketing Plans 😱

If you are frustrated with your website performance, tired of relying on a developer to make changes, and not understanding how contacts interact with your site, then HubSpot's CMS Hub might be worth considering.

Learn more about the HubSpot CMS Starter Hub to find out how it could benefit your business. 

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6.21: Should you outsource your marketing?

Marry your CRM, Sales, and Marketing needs with HubSpot best practices. Take advantage of extra services like Hub set up, marketing campaign execution, sales process development, and a custom lead scoring template with custom MarketDesign on-boarding packages. Request a Quote

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5.21: Why You Need a Marketing Agency Who Specializes in Technology, Inbound Strategy Review, and more

You know, if you're like over half of the business population; typically the first thing you do when you get to work is to check your email (if you're like me, the first thing I do when I wake up is to check my email.) As a critical form of communication and information sharing, it's no surprise email is a key tactic in your marketing strategy. The key is to have your email support your other marketing tactics. To be opened, read, and clicked are the benchmarks we're all after; that's why hiring the right marketing firms, is something you want to get right. 

 

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4.21: Meet Leslie (video), Lead Calculator, Brand Ideas, and more👊

Want to know the difference between companies that succeed and companies that fade away? It's all about having a successful brand development strategy. Think about some of the most sought-after companies in the world like Cisco, Avaya, or Apple. 

Develop a Winning Brand Development Strategy for Your Company

 
 
 
 
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3.21: Let's Talk Brand, 5 Reasons to Add a Virtual CMO to Your MSP, and more

From developing your marketing strategy to hiring in-house professionals to help enable sales, working with a virtual CMO will save you time and take your IT marketing to the next level. Here are a few reasons to get started...

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2.21: Grab Your Free Marketing Plan Audit

Sometimes, you just need a second opinion. 

If you're wondering if your marketing plan is going to give you the results you're looking for, you want to try something new, or you do not see the leads you need to be successful, let MarketDesign lend a hand. 

We'll audit your plan and give you recommendations on how to move forward. 

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Proof + Perspective

A monthly eNewsletter by MDCo, channeling tech news + views into strategies and tactics you can use to grow your business, unify your team, and drive demand.