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18-month Virtual Chief Marketing Officer (vCMO) Engagement for FinTech Solution Provider
IT Marketing Services

ComSource

IT Services | 11-50 Employees | Syracuse, NY

 

IT Marketing Services

Project Summary

MarketDesign helped this Fintech solution provider with branding, website, print and digital marketing collateral. MDCo also created a logo, tagline, color scheme, and branded video.
IT Marketing Services

The Initial Need

"We needed to go through a rebranding process."

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Happy Clients

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Group 44

Happy Clients

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Group 44

Happy Clients

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Group 44

Happy Clients

IT Marketing Services
jimcarrick
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"They have a personal, boutique approach combined with speed, so it was great."

Jim Carrick | President, ComSource

The Approach

"Kara (Founder + CMO) walked us through a very efficient process to come up with the creative designs. They worked to help us understand our target market and the right branding approach to address them. They helped us develop a new logo, tagline, and all new digital and print marketing materials from scratch, including our mission, vision, and values. They worked with us on the colors and shapes for the materials, too.

They did a full redesign of our website, too. Along with that, they created a promotional video to differentiate us from our competition. Their team also supported us in producing materials for tradeshows and industry conferences."

IT Marketing Services
IT Marketing Services


How did you find MDCo?

"I’d known Kara for a number of years. She had a great reputation, so we had a lot of confidence in MarketDesign before we even started."

IT Marketing Services

How was the communication?

"We communicated both in-person and virtually, just depending on the nature of the work. They did an outstanding job managing the project."

IT Marketing Services

What was unique about MDCo?

"The whole process was very efficient. With other companies, there is a lot of searching for the right answer. With MDCo's process, we never wasted any time and our team really liked working with them. They have a personal, boutique approach combined with speed, so it was great. They bring in the right partners at the right time."

IT Marketing Services

Any final words?

"Their work was almost perfect; all of our expectations were exceeded. They delivered a great end product."

Thank you, ComSource, for the opportunity to help design your unique place in the IT space. -MDCo