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Executive Thought Leadership Content for IT Leaders

Executive thought leadership, designed and delivered. We find your voice, build your platform, and make sure the right people hear you — so your reputation does the selling before you ever enter the room.

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A MarketDesign Co. Offering

The V.O.I.C.E. Program

VVisibility
OOwnership
IInsights
CCommunity
EExpertise

You have something worth saying. We make sure the right people hear it and remember it.
Human-directed, AI-augmented thought leadership for the IT channel.

View Packages See the Framework
Who It's For

Built for Leaders Who Have Something to Say

The V.O.I.C.E. Program is designed for executives at IT solution providers, SaaS companies, MSPs, and VARs who are ready to show up as the authority in their space.

🏢

The Founder / CEO

You built something worth talking about. The V.O.I.C.E. Program turns your experience and vision into a market-facing narrative that attracts clients, talent, and press.

📣

The Marketing Leader

You understand the value of thought leadership but don't have the bandwidth to build and execute a personal brand strategy on top of everything else. We do it for you.

💼

The Sales Leader

Your prospects Google you before every meeting. The V.O.I.C.E. Program ensures what they find builds confidence, establishes credibility, and shortens the sales cycle.

🔧

The Technical Expert

You have deep expertise your industry needs to hear. We translate your technical knowledge into accessible, compelling content that positions you as the go-to expert.

👩‍💼

The Emerging Executive

You're building your reputation alongside your career. The V.O.I.C.E. Program accelerates your visibility so your personal brand grows as fast as your title does.

🏆

The Award-Ready Leader

You deserve recognition — CRN, Channel Futures, Inc. 5000, and beyond. We identify the right awards, craft compelling nominations, and build the profile that wins.

The Framework

Five Pillars. One Voice.

Every element of the V.O.I.C.E. Program maps to a pillar. Click each one to explore what's included.

VVisibility
OOwnership
IInsights
CCommunity
EExpertise
V

Visibility

Getting you seen in the right places by the right people.

Visibility is the foundation. We audit where you currently show up, identify the gaps, and build a targeted presence strategy across earned, shared, and owned channels — ensuring your name appears where your buyers, peers, and the press are already paying attention. Examples include but are not limited to:

LinkedIn Profile Optimization

Full audit and rewrite of headline, about section, featured content, and experience for maximum discoverability and impact.

Presence Audit & Gap Analysis

Assessment of current digital footprint across Google, LinkedIn, industry publications, and speaking histories.

Media & Awards Target List

Custom list of the top 15–20 publications, award programs, and platforms most relevant to your role and industry.

Speaker One-Sheet

Professional bio, headshot guidance, topic abstracts, and credential summary ready to submit to conference organizers.

Press & Award Submissions

Research, write, and submit up to 4 award nominations and 2 press pitches per quarter on your behalf.

Visibility Dashboard

Monthly report tracking media mentions, search presence, LinkedIn reach, and award outcomes.

O

Ownership

Claiming your lane and making it undeniably yours.

Ownership is about staking your claim in the market. We define your unique point of view, identify the specific intersection of topics you should own, and build the messaging framework that makes your voice consistent, recognizable, and impossible to ignore. Examples include but are not limited to:

Executive POV Workshop

90-minute facilitated session to define your unique perspective, core beliefs, and the 3–5 topics you will own in your market.

Personal Narrative + Messaging

A fully developed executive messaging guide — your story, positioning statement, key messages, and proof points.

Topic Pillar Framework

3–5 defined content pillars mapped to your expertise and audience needs, with 10+ content ideas per pillar.

Competitive Voice Audit

Analysis of what peers and competitors are saying — identifying white space for you to own.

LinkedIn Banner + Bio Suite

Brand-aligned visual assets and written assets for LinkedIn, website bio, and event profiles.

Positioning Refresh (Annual)

Annual review and refresh of your POV and messaging to stay ahead of industry shifts.

I

Insights

Turning your expertise into content that moves the market.

Insights is the content engine. We extract your ideas through interviews and collaboration, then transform them into a steady stream of high-quality content — so you show up consistently without it consuming your time. Examples include but are not limited to:

Monthly Executive Interview

60-min recorded session with an MDCo strategist to extract ideas, reactions to trends, and original perspectives each month.

LinkedIn Posts (8–12/month)

Ghost-written, voice-matched posts across your topic pillars. Delivered for review and approval before publishing.

Long-Form Article (1/month)

800–1,200 word bylined article for LinkedIn, your company blog, or trade press submission.

Newsletter Column

Monthly executive column contribution to the MDCo eNewsletter and/or MarketDesign Voices program.

Reactive Commentary

Rapid-response content when industry news breaks — positioning you as a timely, relevant voice within 24–48 hours.

Content Calendar

Rolling 90-day content plan mapped to industry events, award cycles, and seasonal business topics.

C

Community

Building relationships that amplify your reach and reputation.

Community is where thought leadership compounds. We identify and activate the right communities, peer groups, and platforms where your voice will have the most impact — and build a strategy for showing up consistently and meaningfully. Examples include but are not limited to:

Community Mapping

Identification of the top communities, peer groups, and platforms where your buyers and peers are most active.

Engagement Playbook

A practical guide for how to show up in each community — what to say, how often, and what to avoid.

Speaking Opportunity Pipeline

Ongoing research and submission of speaking proposals to relevant conferences and events on your behalf.

Podcast + Guest Feature Strategy

Identification of relevant podcasts and guest article opportunities; pitch writing and outreach managed by MDCo.

Co-Marketing Opportunities

Identification of vendor, partner, and peer collaboration opportunities to co-create content and expand reach.

LinkedIn Network Growth Plan

Monthly connection strategy targeting ideal-profile contacts — buyers, press, peers, and conference organizers.

E

Expertise

Formalizing your knowledge into assets that work for you 24/7.

Expertise is about packaging what you know into formats that scale. We turn your knowledge into reusable, high-credibility assets — frameworks, guides, and media — that continue building your reputation long after they're published. Examples include but are not limited to:

Signature Framework Development

Facilitated development of 1 named, ownable framework or methodology that defines your approach and becomes your calling card.

Thought Leadership White Paper

Annual long-form report or white paper (2,000–3,000 words) on a topic you own — gated for lead generation or used as a credibility asset.

Video Series (Quarterly)

Script and production guidance for a quarterly short-form video — LinkedIn-native or YouTube — on a topic pillar.

Webinar / Panel Positioning

Quarterly placement as a featured speaker or host on an MDCo-produced or partner webinar in your area of expertise.

MarketDesign Voices Feature

Featured profile and contributed content placement within the MDCo MarketDesign Voices thought leadership program.

End-of-Year Impact Report

Annual summary of your thought leadership activity, reach, and outcomes — shareable internally and with your board.

Packages

Choose Your Level of Voice

Every package is built on the V.O.I.C.E. framework. We scale the depth, frequency, and hands-on support to match your goals and bandwidth.

Voice Essentials

For executives building their foundation Retainer · Entry Level
  • LinkedIn profile full optimization
  • Executive POV Workshop (90 min)
  • Personal narrative & messaging guide
  • Topic pillar framework (3 pillars)
  • 4  LinkedIn posts/month
  • 1 long-form article/month
  • Media + awards target list
  • 2 award nominations/year
  • Monthly performance report
  • Voice Intelligence available as add-on ($400/mo)
Most Popular

Voice Authority

For executives ready to own their space Retainer · Mid Level
  • Everything in Voice Essentials
  • Monthly executive interview (60 min)
  • 8–12 LinkedIn posts/month
  • Reactive commentary (24–48 hr turnaround)
  • Speaker one-sheet + proposal writing
  • 2 speaking submissions/quarter
  • 4 award nominations/year + 2 press pitches/quarter
  • Podcast + guest feature outreach
  • LinkedIn network growth plan
  • Rolling 90-day content calendar
  • Voice Intelligence included

Voice Amplified

For executives who want full-service execution Retainer · Premium
  • Everything in Voice Authority
  • Annual thought leadership white paper
  • Quarterly video series (script + direction)
  • Quarterly webinar/panel placement
  • Award + press management 
  • Competitive voice audit 
  • Annual POV + messaging refresh
  • Dedicated MDCo strategist

What You Get

What a Strong Voice Delivers

Thought leadership isn't vanity — it's a revenue driver. Here's what executives in the V.O.I.C.E. Program are built to achieve.

🔍

Search Presence

Show up when prospects, press, and partners Google your name — before, during, and after every sales conversation.

🤝

Shorter Sales Cycles

Buyers who already follow your content arrive pre-sold on your expertise. Trust is built before the first call.

🏆

Award Recognition

CRN, Channel Futures, Inc. 5000, and regional recognition that validates your leadership and drives PR coverage.

🎤

Speaking Platform

A pipeline of conference, podcast, and panel opportunities that put you in front of your ideal audience regularly.

🧲

Talent Attraction

Top candidates research leaders before applying. A strong executive presence makes your company the destination.

📰

Press Coverage

Journalists quote sources they already follow. A consistent voice makes you the expert reporters call.

🌐

Network Growth

Strategic community engagement and content expands your professional network with buyers, peers, and partners.

💰

Revenue Influence

Thought leadership tracked back to pipeline — not just impressions. Every program includes performance reporting.

Powered by AI

Introducing
Voice Intelligence
by MDCo

Every executive has a distinct way of thinking, communicating, and showing up. Voice Intelligence is MDCo's proprietary AI layer — a custom GPT trained specifically on your language, tone, cadence, and expertise — so everything we produce sounds unmistakably like you.

It's not AI replacing your voice. It's AI protecting it — ensuring consistency whether we're writing a LinkedIn post, a press pitch, or a conference abstract on your behalf.

✓

Custom GPT trained on your writing samples, interviews, and content

✓

Monthly trending reports surfacing what your audience is talking about

✓

Voice + tone guardrails that keep every piece of content on-brand and on-message

✓

Direct access to your Voice GPT for on-demand content ideation between MDCo touchpoints

✓

Ongoing model refinement as your voice and positioning evolves

🤖
Add-On

Voice Intelligence

Your custom AI voice model, built and maintained by MDCo

$400/mo
Add to any V.O.I.C.E. tier
INCLUDED IN VOICE AUTHORITY + AMPLIFIED

Voice Authority and Amplified clients receive Voice Intelligence as part of their engagement — no add-on fee required.

Available as a standalone add-on for Voice Essentials clients
From the MarketDesign Voices

The Philosophy Behind
Voice Intelligence

Voice Intelligence isn't a tool we stumbled into — it's the result of years of research, practice, and a deeply held belief about what thought leadership actually requires.

Key Ideas

"AI can't invent your voice, but it can help you understand it, define it, and amplify it."

"Used well, AI becomes a mirror. Not to replace our humanity but to reflect it back with heightened awareness and clarity."

"We treat voice analysis not as a dataset, but as a digital fingerprint of thought leadership."

"I don't use AI to write for me. I use it to listen to me."

What We Build For You
→Tone, cadence & emotional drivers
→Personality traits & communication habits
→Expertise & lived experience
→Your voice — unmistakably yours
MarketDesign Voices

The Future of Thought Leadership is Human-Directed, AI-Augmented

The question isn't whether AI can generate content — it can. The real question is whether that content constitutes thought leadership. Spoiler: it doesn't. Thought leadership requires judgment, humility, and a point of view shaped by lived experience. Things AI cannot replicate.

In this article, MDCo's Christina Nordquist Jacobs draws on her master's research in AI and communications to explain exactly how custom GPTs can be trained on a leader's writing samples, personality profile, and communication patterns — not to generate a generic voice, but to codify and protect an authentic one.

The result is what she calls a digital fingerprint of thought leadership — and it's the foundation everything in Voice Intelligence is built on.

CN
Christina Nordquist Jacobs B2B Tech Marketing + Communications Leader, MDCo
Read Article →
Enhance Your Program

V.O.I.C.E. Add-Ons

Layer in additional capabilities to go deeper on any pillar.

🤖

Voice Intelligence

Your custom GPT trained on your voice, tone, and expertise. Includes monthly trending reports and direct model access. $400/mo — included in Authority + Amplified.

🎙️

Podcast Launch & Management

Full production, distribution, and guest booking for an executive-hosted podcast. Ideal for building a recurring audience.

📸

Executive Brand Photo Session

Professional headshots and brand-aligned imagery for LinkedIn, press kits, and speaking submissions.

🎬

Video Production Package

Scripting, recording direction, and editing for a series of short-form video assets for LinkedIn and YouTube.

📋

Board / Investor Narrative

Executive thought leadership package tailored for board positioning, investor relations, or M&A readiness.

🗞️

Forbes Agency Council Application

Full application writing and submission support for Forbes contributor access — one of the fastest paths to national credibility.

👥

Team Voice Program

Extend V.O.I.C.E. across your full leadership team. Multi-exec pricing available for 3+ executives enrolled simultaneously.

Ready to Find Your Voice?

Let's design your place in the IT space and make sure the right people hear you loud and clear.

Start the Conversation →