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Northriver IT

Managed Services Provider | 11-50 Employees | North Dakota + Alaska 

 

What is AEO?


Answer Engine Optimization is the next evolution of SEO. While SEO ensures your content ranks in traditional search results, AEO structures and optimizes content so it can also be used in AI-generated answers, like Google’s AI Overview. This means your brand isn’t just one of many results—it becomes part of the answer customers see first.

By blending SEO fundamentals with AEO strategy, the company gained visibility in both search results and emerging AI-powered features—delivering faster, more impactful growth than traditional SEO alone.

How to rank on AI Search

Project Summary

In just 60 days, a strategic Answer Engine Optimization (AEO) initiative helped a company in a competitive regional market dominate search results—ranking #1 for their top keyword, rising +42 positions for another, gaining a new #4 ranking for a high-volume term, and even securing their first AI Overview placement in Google Search.

how to rank on chatgpt

The Objective

Move beyond mid-tier rankings for high-impact keywords

Capture share of emerging SERP real estate—especially AI-generated snippets

Convert underperforming content into tangible, traffic-driving assets

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Happy Clients

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Happy Clients

AI search help

The Approach

Prioritized high-intent, mid-difficulty keywords for maximum ROI

Optimized pages for both traditional SEO and AI readability

Added FAQ schema and restructured content for clarity and machine parsing

Built topical authority across key service-related clusters

AEO search and better results with Google
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Why It Stands Out

In many cases, AEO is viewed as a luxury tactic, but here it served as a game-changing lever. By optimizing for both humans and AI, this strategy unlocked visibility where it mattered most and turned search into a lead-generating engine.

ranking #1 on search

The Outcome in 60 Days

Ranked #1 for the primary keyword, generating 33% of site traffic

Achieved a +42 position jump for “cloud computing and networking”

Earned a new #4 ranking for “construction IT” (26% of site traffic)

Secured the company’s first AI Overview placement in Google Search

you look happier

What was unique about MDCo?

While others are still catching up to AI in search, MDCo is already helping clients capture AI-generated answer space thus turning underperforming content into traffic and growth engines.