Growth isn't an accident. It's a system.
You saw the billboard. Here's what's behind it: MarketDesign Co. is the consulting-led growth partner for technology companies, headquartered right here in Central New York. We understand the business of tech, not just the mechanics of marketing it.
Syracuse
Headquartered at 100 Clinton Square, downtown
Two decades
Inside marketing and sales seats at technology companies
Platinum
HubSpot Partner, multi-certified
A national consulting firm with a Syracuse address.
MDCo runs from 100 Clinton Square. Same downtown, same winters, same handshake economy where a reputation takes years to build and one bad quarter to dent. Syracuse rewards companies that show up and do the work, and that is exactly how we consult.
We work exclusively with technology companies: managed service providers, VARs, solution providers, and IT start-ups. Some of them are ten minutes from our office. Most are not. Being local means you get partners you can sit across from, not an account manager three time zones away reading a status report.
If you run a tech company in CNY, the Mohawk Valley, or the Finger Lakes and growth has stalled at referrals, that is a conversation worth having. We win because we've been in your shoes.
Who we work with here
- Managed Service Providers (MSPs)
- Value-Added Resellers (VARs)
- Solution providers + channel partners
- IT start-ups and founder-led firms
- PE-backed technology companies
Owner-operators carrying marketing themselves, and revenue leaders accountable for pipeline they didn't build. Both start the same way: a conversation, no invoice.
Six things have to be true for a tech company to grow.
Most companies get four right and bleed revenue on the other two. We diagnose all six to
find the ones costing you growth, whether you hire us or not. First the what you'll need, then
the how you win.
People
The right humans in the right seats, leading the right numbers.
Process
The marketing-to-sales handoff that doesn't leak.
Platform
One source of truth, surfaced to everyone.
Purpose
Market differentiation + go-to-market credibility.
Plan
Top, middle, and bottom of funnel as one revenue office. One calendar. One number.
Pipeline
Prospecting that fills it, pricing that protects profit.
Referrals built your business. They won't get you to the next stage on their own. The 6 Ps are the diagnostic; your P.A.T.H. Forward is the plan we build from what it finds.
Consulting, creative, and execution under one roof.
Every engagement is audit-based and consultant-led. These are the service lines the audit scopes into, sized to what your company actually needs next.
Found First - AI + Search Visibility
Buyers research you in ChatGPT, Perplexity, and Gemini before they ask a peer. Found First aligns your web foundation, SEO, AEO, and GEO so you get found and cited.
- Technical foundation + AI-crawler-ready architecture
- Pillar pages, FAQ infrastructure, schema markup
- Entity + authority signals across the web
- AI citation monitoring + reporting
HubSpot + Revenue Operations
As a HubSpot Platinum Partner, we build the one source of truth your team will actually use, and connect it to the systems you already run.
- HubSpot implementation, migration + optimization
- Lifecycle stages, lead scoring + workflow architecture
- Integrations: Salesforce, Dynamics, ConnectWise, Autotask
- Attribution + revenue dashboards leadership trusts
Brand + Go-to-Market
Positioning, story, and the site that carries them. What makes you the obvious choice, said in language your buyer repeats back to you.
- Positioning, ICP + persona definition
- StoryBrand messaging + brand identity
- Website design + conversion build
- Sales collateral that matches the pitch
Demand Generation + Sales Enablement
Marketing and sales run as one revenue office: campaigns that fill the funnel and a handoff that doesn't leak on the way to a close.
- Full-funnel campaigns, paid media + ABM
- Content, email + nurture programs
- Marketing-to-sales handoff + process alignment
- Pricing and proposal support that protects margin
Fractional CMO + Advisory
Senior leadership without a senior hire. We sit in your leadership meetings, own the number with you, and coach the team you already have.
- Fractional CMO / marketing leadership
- Team structure, hiring + scorecards
- Quarterly business reviews against goals
- Budget planning tied to pipeline targets
V.O.I.C.E. - Executive Thought Leadership
In a market this relationship-driven, the founder is the brand. V.O.I.C.E. turns your leaders into the recognized experts buyers already follow.
- Personal brand baseline audit + scorecard
- Point of view, content pillars + posting cadence
- LinkedIn programs written in the executive's voice
- Earned media, awards + speaking placement
These are not tiers on a menu. The diagnostic decides the order, because the 6 Ps compound: platform work underperforms without process, and demand generation underperforms without purpose. We tell you which two are costing you growth first.
Three steps. The first one is free.
No pitch deck ambush, no six-week procurement cycle. A conversation, a diagnostic, and a plan you can say no to.
Free Consulting, No Catch
We talk tech, business, and growth. Worst case, you leave with three new ideas and we make a new friend. Best case, we book a call to go deeper.
The Deep Dive
You bring the challenges, questions, and problems to solve; we listen. Then we build a diagnostic readout of what we heard, how we can help, and what to recommend we do next.
Your P.A.T.H. Forward
From the diagnostic and your feedback, we build your P.A.T.H. Forward: how we'll work together, confirmed growth goals, and measurements we can hit. Then you decide if your path is with MDCo.
We win because
we've been in your shoes.
Consultants who've carried the number
Our team has run marketing and sales inside MSPs, VARs, and solution providers, from the revenue office to the C-suite. We've lived the same sales cycles, margin pressure, and vendor relationships you navigate today.
We diagnose growth like engineers
Six things have to be aligned for a tech company to grow. We connect the what (People, Process, Platform) to the how (Purpose, Plan, Pipeline) and name the gap plainly, including what doing nothing costs.
Strategy and execution in one team
You get the thinking and the doing from the same people. No plan handed off to a junior team, no whiteboard that never ships.
One industry, on purpose
We only work with technology companies. That focus is why the buyer research, the content formats, and the platform integrations are calibrated to your market instead of borrowed from someone else's.
We understand the business of tech, not just the mechanics of marketing it.
MDCo is a boutique consulting firm working with technology companies that want consistent, measurable results over one-time wins. Two decades in this industry, a Syracuse address, and a diagnostic that starts before you've spent a dollar. Where perspective meets proof.
Straight answers.
MDCo is headquartered at 100 Clinton Square, 126 North Salina Street, Syracuse, NY 13202, in downtown Syracuse. Reach us at 844.499.8446 or hello@marketdesignco.com.
No. Syracuse is home and we work with clients across the United States. Being headquartered in Central New York means CNY, Mohawk Valley, and Finger Lakes companies get in-person consulting that clients elsewhere get on video.
Technology companies only: managed service providers, VARs, solution providers, channel partners, IT start-ups, and PE-backed technology firms. If you sell technology services or products, you're in scope. If you don't, we'll point you to someone better suited.
We're a boutique consulting firm. The difference is where the work starts: with a diagnostic of the six things that have to be true for you to grow, and a plan tied to a number. Creative and campaign execution follow the strategy rather than standing in for it.
The diagnostic MDCo runs on every engagement. The what you'll need: People, Process, Platform. The how you win: Purpose, Plan, Pipeline. Most companies get four right and bleed revenue on the other two.
Nothing. Step one is free consulting with no catch: we talk tech, business, and growth. Worst case you leave with three new ideas. Pricing only enters the conversation once a diagnostic has shown what the work actually is.
Yes. MDCo is a multi-certified HubSpot Platinum Partner, with integration experience across Salesforce, Microsoft Dynamics, ConnectWise, Quoteworks, and Autotask.
Let's design your place
in this market.
Growth on Purpose starts with one conversation, and the first one is on us.
Downtown Syracuse or on video, your call.
