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Executive Brand + Thought Leadership for IT Leaders

Executive thought leadership, designed and delivered. We find your voice, build your platform, and make sure the right people hear you — so your reputation does the selling before you ever enter the room.

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A MarketDesign Co. Offering

The V.O.I.C.E. Program

Search didn't get harder. It changed shape — every leader knows the industry needs the right message, but not everyone knows the path we take to get there or how far we need to go to get it right.

V

Visibility

O

Ownership

I

Insight

C

Community

E

Expertise

You have something worth saying. We make sure the right people hear it — and remember who said it first.

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See the Framework
Who It's For

Built for Leaders Who Have Something to Say

The V.O.I.C.E. Program is designed for executives in IT solution providers, SaaS companies, MSPs, and VARs who are ready to show up as the authority in their space.

The Founder / CEO

You built something people trust. Now you need to explain why, clearly and often, to buyers, talent, and investors who weren't there at the start.

The Marketing Leader

You understand the tone of thought leadership but haven't found the executive voice that lands and doesn't sound like everyone else's.

The Sales Leader

Your prospects Google you before every call. What they find either builds credibility or shortens the meeting.

The Technical Expert

You have deep expertise your clients trust. We translate it into accessible thought leadership that positions you as the go-to expert, not just the person who does the work.

The Emerging Executive

You're building your reputation before the title catches up. Consistent visibility now compounds into credibility later.

The Award-Ready Leader

You deserve recognition, but haven't built the profile, proof, or narrative that gets you nominated, let alone shortlisted.

The Framework

Five Pillars. One Voice.

Every element of the V.O.I.C.E. Program maps to a pillar. Hover (or tap) each one to explore what's included.

V
Visibility

Getting seen in the right places by the right people.

Visibility is the foundation. We audit where you currently show up, identify the highest-impact presence gaps, and make sure your name appears where your buyers are already paying attention. Examples include but are not limited to:

LinkedIn Profile Optimization

Full audit and rewrite of headline, about section, featured content, and banner to reflect your positioning.

Presence Audit & Gap Analysis

Assessment of current digital footprint across Google, LinkedIn, publications, and analyst mentions.

Media & Analyst Target List

Curated list of the top 25 publications and analysts relevant to your category and audience.

Speaker One-Sheet

Professional bio, headshot guidance, panelist and speaker credentials, and talking points for outreach.

Press & Award Submissions

Research, write, and submit up to 4 award nominations per year on your behalf.

Visibility Dashboard

Report tracking mentions, search visibility, and share of voice against named competitors.

O
Ownership

Claiming your lane and making it undeniably yours.

Ownership is about staking your claim in the market. We define your unique point of view, identify the specific intersection of topics you should own, and build the messaging framework that makes your voice consistent, recognizable, and impossible to ignore. Examples include but are not limited to:

Executive Positioning Workshop

90-minute facilitated session to define your unique perspective, core beliefs, and the 3-5 topics you will own in your market.

Messaging & Narrative Guide

A fully developed executive messaging guide: your story, positioning statement, key messages, and proof points.

Topic Pillar Definition

3-5 defined content pillars mapped to your expertise and audience needs, with 10+ content ideas per pillar.

Competitive White-Space Analysis

Analysis of what peers and competitors are saying, identifying the white space for you to own.

Visual Identity Assets

Brand-aligned visual assets and written assets for LinkedIn, your website bio, and event profiles.

Positioning Refresh (Annual)

Annual review and refresh of your point of view and messaging to stay ahead of industry shifts.

I
Insights

Turning your expertise into content that moves the market.

Insights is the content engine. We extract your ideas through interviews and collaboration, then transform them into a steady stream of high-quality content, so you show up consistently without it consuming your time. Examples include but are not limited to:

Executive POV Workshop

60-minute recorded session with an MDCo strategist to extract ideas, reactions to trends, and original perspectives each month.

Ghostwritten Thought Leadership Posts

Ghost-written, voice-matched posts across your topic pillars. Delivered for review and approval before publishing.

Bylined Article Placement

800-1,200 word bylined article for LinkedIn, your company blog, or trade press submission.

Executive Newsletter Column

Monthly executive column contribution to the MDCo eNewsletter and/or MarketDesign Voices program.

Rapid-Response Commentary

Rapid-response content when industry news breaks, positioning you as a timely, relevant voice within 24-48 hours.

Quarterly Content Calendar

Rolling 90-day content plan mapped to industry events, award cycles, and seasonal business topics.

C
Community

Building relationships that amplify your reach and reputation.

Community is where thought leadership compounds. We identify and activate the right communities, peer groups, and platforms where your voice will have the most impact, and build a strategy for showing up consistently and meaningfully. Examples include but are not limited to:

Community Mapping

Identification of the top communities, peer groups, and platforms where your buyers and peers are most active.

Personal Narrative + Messaging

A practical guide for how to show up in each community: what to say, how often, and what to avoid.

Speaking Opportunity Pipeline

Ongoing research and submission of speaking proposals to relevant conferences and events on your behalf.

Podcast + Guest Feature Strategy

Identification of relevant podcasts and guest article opportunities; pitch writing and outreach managed by MDCo.

Co-Marketing Opportunities

Identification of vendor, partner, and peer collaboration opportunities to co-create content and expand reach.

LinkedIn Network Growth Plan

Monthly connection strategy targeting ideal-profile contacts: buyers, press, peers, and conference organizers.

E
Expertise

Formalizing your knowledge into assets that work for you 24/7.

Expertise is about packaging what you know into formats that scale. We turn your knowledge into reusable, high-credibility assets, frameworks, guides, and media, that continue building your reputation long after they're published. Examples include but are not limited to:

Signature Framework Development

Facilitated development of 1 named, ownable framework or methodology that defines your approach and becomes your calling card.

Thought Leadership White Paper

Annual long-form report or white paper (2,000-3,000 words) on a topic you own, gated for lead generation or used as a credibility asset.

Video Series (Quarterly)

Script and production guidance for a quarterly short-form video, LinkedIn-native or YouTube, on a topic pillar.

Webinar / Panel Positioning

Quarterly placement as a featured speaker or host on an MDCo-produced or partner webinar in your area of expertise.

MarketDesign Voices Feature

Featured profile and contributed content placement within the MDCo MarketDesign Voices thought leadership program.

End-of-Year Impact Report

Annual summary of your thought leadership activity, reach, and outcomes, shareable internally and with your board.

Packages

Choose Your Level of Voice

Every package is built on the V.O.I.C.E. framework. We scale the depth, frequency, and hands-on support to match your goals and bandwidth.

Voice Essentials

For executives building their foundation

Retainer · Entry Level
  • LinkedIn profile full optimization
  • Executive POV Workshop (90 min)
  • Personal narrative & messaging guide
  • Topic pillar framework (3 pillars)
  • 4 LinkedIn posts/month
  • 1 long-form article/month
  • Media + awards target list
  • 2 award nominations/year
  • Monthly performance report
  • Voice Intelligence available as add-on ($400/mo)
Voice Authority
Most Popular

For executives ready to own their space

Retainer · Mid Level
  • Everything in Voice Essentials
  • Monthly executive interview (60 min)
  • 8–12 LinkedIn posts/month
  • Reactive commentary (24–48 hr turnaround)
  • Speaker one-sheet + proposal writing
  • 2 speaking submissions/quarter
  • 4 award nominations/year + 2 press pitches/quarter
  • Podcast + guest feature outreach
  • LinkedIn network growth plan
  • Rolling 90-day content calendar
  • Voice Intelligence included
Voice Amplified

For executives who want full-service execution

Retainer · Premium
  • Everything in Voice Authority
  • Annual thought leadership white paper
  • Quarterly video series (script + direction)
  • Quarterly webinar/panel placement
  • Award + press management
  • Competitive voice audit
  • Annual POV + messaging refresh
  • Dedicated MDCo strategist
What You Get

What a Strong Voice Delivers

Thought leadership isn't vanity — it's a revenue driver. Here's what executives in the V.O.I.C.E. Program are built to achieve.

Search Presence

Show up when prospects, press, and partners Google your name — before, during, and after every sales conversation.

Shorter Sales Cycles

Buyers who already follow your content arrive pre-sold on your expertise. Trust is built before the first call.

Award Recognition

CRN, Channel Futures, Inc. 5000, and regional recognition that validates your leadership and drives PR coverage.

Speaking Platform

A pipeline of conference, podcast, and panel opportunities that put you in front of your ideal audience regularly.

Talent Attraction

Top candidates research leaders before applying. A strong executive presence makes your company the destination.

Press Coverage

Journalists quote sources they already follow. A consistent voice makes you the expert reporters call.

Network Growth

Strategic community engagement and content expands your professional network with buyers, peers, and partners.

Reverse Influence

Thought leadership tracked back to pipeline — not just impressions. Every program includes performance reporting.

Powered by AI

Introducing Voice Intelligence by MDCo

Every executive has a distinct way of thinking, communicating, and showing up. Voice Intelligence is MDCo's proprietary AI layer — a custom GPT trained specifically on your language, tone, cadence, and expertise — so everything we produce sounds unmistakably like you.

It's not AI replacing your voice. It's AI protecting it — ensuring consistency whether we're writing a LinkedIn post, a press pitch, or a conference abstract on your behalf.

  • Custom GPT trained on your writing samples, interviews, and content
  • Monthly trending reports surfacing what your audience is talking about
  • Voice + tone guardrails that keep every piece of content on-brand and on-message
  • Direct access to your Voice GPT for on-demand content ideation between MDCo touchpoints
  • Ongoing model refinement as your voice and positioning evolves
Add-On
Voice Intelligence

Your custom AI voice model, built and maintained by MDCo

$400 /mo

Add to any V.O.I.C.E. tier

Included in Voice Authority + Amplified

Voice Authority and Amplified clients receive Voice Intelligence as part of their engagement — no add-on fee required

Available as a standalone add-on for Voice Essentials clients

Powered by AI

The Philosophy Behind Voice Intelligence

Voice Intelligence isn't a tool we stumbled into — it's the result of years of research, practice, and a deeply held belief about what thought leadership actually requires.

Key Ideas

"AI can't invent your voice, but it can help you understand it, define it, and amplify it."

"Used well, AI becomes a mirror. Not to replace our humanity but to reflect it back with heightened awareness and clarity."

"We treat voice analysis not as a dataset, but as a digital fingerprint of thought leadership."

"I don't use AI to write for me. I use it to listen to me."

What We Build For You
  • Tone, cadence & emotional drivers
  • Personality traits & communication habits
  • Expertise & lived experience
  • Your voice — unmistakably yours
MarketDesign Voices
The Future of Thought Leadership is Human-Directed, AI-Augmented

The question isn't whether AI can generate content — it can. The real question is whether that content constitutes thought leadership. Spoiler: it doesn't. Thought leadership requires judgment, humility, and a point of view shaped by lived experience. Things AI cannot replicate.

In this article, MDCo's Christina Nordquist Jacobs draws on her master's research in AI and communications to explain exactly how custom GPTs can be trained on a leader's writing samples, personality profile, and communication patterns — not to generate a generic voice, but to codify and protect an authentic one.

The result is what she calls a digital fingerprint of thought leadership — and it's the foundation everything in Voice Intelligence is built on.

Christina Nordquist Jacobs
B2B Tech Marketing + Communications Leader, MDCo
Read Article

Ready to Find Your Voice?

Let's design your place in the IT space and make sure the right people hear you loud and clear.

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