Microsoft Dynamics 365 is one of the biggest names in the CRM solutions space, ranked at number 5 CRM vendors with a market share between 3-4%. On the other hand, there’s HubSpot, ranked as the number 1 CRM by software review company G2. How much difference separates these two, and what can work best for your business? In this article, I’ll answer both these questions.
The one common thing between these two is that they’re both rated very highly for scaling businesses and growing qualified leads. They both offer a suite of marketing, sales, and CRM solutions across domains.
HubSpot vs. MS Dynamics: The System Composition
MS Dynamics consists of 10 core modules that are offered as standalone tools, with different prices for first-time and returning customers. These include the most commonly used tools for ERP, CRM, HR, marketing automation, and AI. All these can be integrated with all Microsoft products, but even with HubSpot, Microsoft integration is possible.
HubSpot, on the other hand, is a complete solution to your marketing, content analysis, and sales needs. Everything they have to offer is packed into four major modules – the CRM platform, the sales hub, the customer hub, and the marketing hub.
All these can be seamlessly integrated and your website, hosted on HubSpot’s domain can collectively leverage features from all tools across disciplines without any hassle. Even those who do not have technical experience can make the best use of it with ease.
MS Dynamics offers customization and reporting, but these can be hard to master, especially if you don’t have an experienced marketing team. If you rated Dynamics 365 marketing vs HubSpot, not only does HubSpot provide superior features as bundles, it makes your life easier, which is kinda the whole point of automation.
What about one of the biggest marketing pain points – content creation and inbound marketing?
Marketing is all about educating people that your product is what they need. For that, you need to understand who needs the product first, and then you can focus on content tailor-made to drive home your point. Then you need to keep track of their entire buyer lifecycle.
Both these automation tools are best-in-class when it comes to reporting and analytics, and if you integrate MS Dynamics with the Microsoft suite of products, you can get great results. However, HubSpot focuses greatly on content quality, content insights, data analytics, and personalization to reach your target audience.
What do the users say? Under the category of “Marketing automation for CRM software”, G2 has four key aspects ranging from campaign management to ROI analytics, and MS Dynamics has an average rating of 7.6 for this category with the highest being 7.8 for lead management.
In contrast, HubSpot has an average rating of 8.58. It seems like when it comes to user satisfaction with regards to features, HubSpot vs. Dynamics 365 isn’t even a contest, HubSpot is miles ahead of the competition here. But is it worth it?
Microsoft Dynamics has priced its products akin to customers buying a dozen apples but paying per apple. There is no bundling option on their website, so you need to select each of the 10 modules individually, view each service offered within these modules, and see their prices in the subsequent column.
You’ll have to compare tool by tool – like what’s the price of Dynamics 365 marketing vs HubSpot in the same aspect? Imagine adding up costs like this for the entire suite – a nightmare, isn’t it?
On the other hand, HubSpot has combined everything it offers into a bundle of products, and the suite consists of three tiers depending on your customer volume. The tiers are ‘starter’, ‘enterprise’, and ‘professional’, and apart from the customers, they offer many additional features as you go higher up the tier.
However, their CRM is free for all users for life. The other tiers offer a 14-day trial, after which their costs are $50 (1,000 contacts), $800 (2,000 contacts), and $3,200 (10,000) respectively per month. You can get a better deal on the former two if you pay annually, and on the latter tier if you can negotiate – not in terms of money but rather contacts.
Conclusion: Which One’s Right for You?
HubSpot vs. Dynamics 365, the differences are significant from a long-term point of view. While both of them offer a similar set of tools, it’s evident that MS Dynamics lags a little behind in terms of what it can do for your business. HubSpot, on the other hand, is a company that solely focuses its efforts on the development of its suite of products that can help your business scale. up.