What’s Included
When You Work with MDCo, You'll Get:
Content Strategy
Custom copy and images created for email invitations, landing pages, and promotional efforts
Content Ideation
Event is promoted through key channels of influence (i.e., automation workflows, social media, SEO, paid media)
Content Creation
Compelling content + visuals paired with well-prepared speakers makes for a successful event
Process
A Relational Approach to Email
Our perspective is backed by client experience, industry best practices, and proven processes.
Learn
Getting to know you -- your needs and your business -- capturing your brand and uncovering your unique value.
Create
Your word (choice) matters. Content and creative amplify your place in the world, and on Google. What you say is now equally as important to where and how you say it.
Execute
A good plan stems from a detailed strategy of tactics, platforms, promotion, and process to ensure you realize your results.
Analyze
Applying marketing principles and industry insights with your custom measurement plan ensures you have the data you need to drive your business decisions.
Optimize
With a test + learn approach, we couple real data with best practices to maximize performance through continual refinement.
Content Strategy Template
Finally, a content marketing template designed for IT marketers, by IT marketers.
Packages
Explore Your Options
Compete
Quarterly campaigns start with an eNewsletter used to provide value and remain top of mind targeting leads. Priced per quarter for 12 months.
$6,250
- 1 new blog posts + 1 new Content Offer
- 2 new landing pages with forms
- 3 emails + 1 eNewsletter p/q
- Client Interview + focus
- eNewsletter template build
- Copy + design + Execution
- Reporting
Grow
Email nurture campaigns are built as a workflow to deliver leads and MQLs and run over 90 days. Priced per month, for 12 months.
$4,350
- (5-6) emails built into email workflow with personalization and opt-out steps and lead scoring triggers
- 3 blog posts + 2 Content Offer with landing + thank you pages + forms
- 1 new campaign pillar page
- Client Interviews + kick-off meetings
- Copy + design + execution + reporting
- Intent Data (up to 5,000 contacts p/y)
Thrive
Demand Gen campaigns are created as a 90 day/quarterly campaign with a custom theme and new content designed to generate Sales Ready Leads (SRLs). Priced per month for 5 months.
$5,500
- Creative brief, custom theme + graphics
- (4-5) emails built with personalization
- Lead scoring triggers + workflow notification
- 2 blog posts + 1 Content Offer with landing + thank you pages + forms
- 1 new campaign pillar page with social media promotion
- Kick-off, Client Interview, + creative review meeting
- Copy + design + execution + reporting
- Intent Data (up to 3,500 contacts)
Not Sure Which Package to Select?
Let's set up a quick call to discuss your goals and needs and go from there.
