What’s Included
When You Work with MDCo, You'll Get:
Content Strategy
Custom copy and images created for email invitations, landing pages, and promotional efforts
Content Ideation
Event is promoted through key channels of influence (i.e., automation workflows, social media, SEO, paid media)
Content Creation
Compelling content + visuals paired with well-prepared speakers makes for a successful event
Content Promotion
Ensure your CRM is properly tracking registration + follow up to ensure contact records are clean + current
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Content Repurposing
Tailored communications sent post-webinar will continue moving contacts down the funnel
Content Reporting
Turn live events into on-demand content along with additional assets and offers for further engagement
Process
A Methodical Approach to Content Marketing
Our perspective is backed by client experience, industry best practices, and proven processes.
Manage
We follow best practices around timeline, content, promotion, list management, and follow-up to ensure your IT webinar is a success.
Create
We develop the copy and graphics needed for all event communications and tactics.
Execute
We assemble and publish your landing/pillar pages, forms, CTA buttons, social posts, and email messages.
Promote
We follow an 8-week email cadence and run a 10-week pre- and post-event social media campaign.
Recap + Report
We use real data + metrics to inform your ongoing webinar strategy while updating assets with playback content
Content Strategy Template
Finally, a content marketing template designed for IT marketers, by IT marketers.
Packages
Explore Your Options
Compete
Build your content marketing strategy while managing to the timeline and deliverables you determine.
$6,500 (1x)
- 2 hour content strategy workshop with your key stakeholders
- Brand tone and writing style guidelines identified
- Buyer personas determined
- Content pillars and editorial calendar framework established
Grow
Take your current content strategy to the next level through a campaign
$3,250 p/m
- 5-10 Webpages
- 3 Blog Posts (w/ syndication)
- 3 Content Offers
- 12 Month Editorial Content Calendar
Thrive
A fully done-for-you package that handles everything from kick-off to creation, promotion to follow-up.
$6,000 p/m
- Content strategy development
- Create, publish, and automate (1) content campaign
- Develop a 12 month working editorial calendar
- Content reporting
Not Sure Which Package to Select?
Let's set up a quick call to discuss your goals and needs and go from there.
