Digital Marketing Services

Today, more than ever, your word choice matters, and that’s where we come in. We’re here to help IT solution providers create and execute a consistent digital marketing strategy with custom campaign development, content + design services, and social media marketing. As a HubSpot Agency Partner with over 15 years in the IT space, we understand the importance of coupling industry and marketing knowledge together to drive results. Let's build your digital marketing strategy, and get additional joint marketing funds to cover it.

Virtual CMO Engagements

MarketDesign will provide guidance and process development support to your internal teams to enhance and refine initiatives for the betterment of the internal team and external customer experience. We'll build internal processes and efficiencies for the sales and marketing teams to build better alignment and accountability across teams, and transition tasks to the internal marketing team allowing MarketDesign to focus on more strategic initiatives. Sample projects could include:

Brand Refresh + Content Creation
Social Media Marketing Training + Strategy Development
IT Marketing Strategy + Campaign Execution

Digital Demand Generation Campaigns

Armed with our Hub + Spoke content strategy, we develop inbound campaigns to build a content marketing engine. Typically, campaigns consist of a mixture of content offers based on the campaign message, industry news and trends, and best resources for the topic. Tactics per campaign typically include:

Pillar Resource
Content Offers
Customer + Prospect Emails
1 Landing Page, Thank You Page, Form
15-20 Social Posts, Per Platform, Per Month, Per Resource

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Content + Collateral Creation

MarketDesign is uniquely positioned to research and create new content in the form of sales collateral, case studies, web and pillar pages, and brochures to help build an integrated strategy you can take from digital to on-site and back again. Copy and design services include:

Sales Collateral
Brand + Style Guide Development
Industry or Solution Specific brochures
Keyword Analysis + Webpage development
Social Media copy and customer graphics
Blog content complete with content offer (CTA) development and design

Social Media Marketing

MarketDesign will build a social media strategy for you that will focus on monthly social promotion of real-time customer acknowledgment, recent awards, and/or presentations, and events, as well as thought leadership topics and brand messages. Armed with direction and oversight from MarketDesign, your internal team can lead the execution of this initiative or you can fully outsource your content and design to us. Posting frequency typically ranges from 25-50 posts per platform p/m to drive engagement and users back to your website.