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Web Design + Business Enablement for National Analytics Solution Integrator
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LPA, A Converge Company

Software | 11-50 Employees | Pittsford, NY

 

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Project Summary

MarketDesign refreshed this national solution integrator's website by incorporating HubSpot into its tech stack while designing collateral to reflect an updated brand aesthetic.
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The Initial Need

"We engaged (MDCo) to redesign our website. Our company was using the same site for about 10 years and no longer seeing much traction from it."

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Happy Clients

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Group 44

Happy Clients

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Group 44

Happy Clients

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Group 44

Happy Clients

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“They instinctively understand shifts in project direction and are able to advise us on what’s best for our company. We have a relatively small budget, so they've been fantastic in helping us spend wisely and invest in our future."

Annie Wallace | Marketing Director, LPA, A Converge Company

The Approach

"We tasked them to come in with a communication and branding plan. Then, they were to take those plans and rebuild our site to be more efficient with messaging across multiple platforms. We’re a small operation, so we weren’t able to leverage social media before this engagement.

Along with redesigning the site, they connected us with HubSpot. That’s allowed them to incorporate marketing automation into our workflows. Now, everything is consolidated through that platform.

In addition to digital marketing, they helped us with marketing materials, collateral, and case studies. This wasn’t a full rebrand, but they enhanced our brand through additional colors and graphic elements. This effort is ongoing. We enjoyed our collaboration on our site, so we wanted to keep their team involved with our branding decisions."

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How did you find MDCo?

"They were recommended to us by another company. MarketDesign Consulting handled a brand revamp and website for them, so we were confident in their work. Their portfolio was impressive, and we appreciated that they were a small company delivering great value."

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The Outcome

"The turnaround time on their work is fantastic. They’re responsive and flexible about anything we throw at them. Sometimes our timelines are truncated and difficult, but they’ve been flexible in rolling with that. They’ve churned out great results according to our timelines."

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What was unique about MDCo?

"Communication is stellar, they’re tremendously helpful. Our project manager has met or exceeded all deadlines, and the quality of her work is outstanding. I can’t recommend them highly enough."

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What would you change about working with them?

"I can’t think of anything that could be improved upon. The results we’ve received have been tremendous, and I can’t recommend them enough."

Thank you, LPA, for the opportunity to help design your unique place in the IT space. -MDCo