Guide: Marketing Automation Software for Scaling Teams

A Buyer’s Evaluation Guide

Grab this guide to compare popular automation software platforms, including HubSpot, Salesforce, Eloqua, Marketo, and Microsoft Dynamics.

If Googling “best marketing automation software” isn’t surfacing the kind of competitive analysis you're looking for, we get it.

Deciding which tools to buy should be easy. Increased access to information, options to evaluate, and stakeholders involved in the process have made it harder than ever to introduce new technology.

After meeting with thousands of customers, we see three challenges for modern marketing teams intent on delivering remarkable end-to-end experiences,

  • Challenge #1: A cobbled tech stack makes it impossible to track real-time customer behavior
  • Challenge #2: Competition for consumer attention makes it hard to rise above the rest
  • Challenge #3 Incomplete marketing data makes decision making spotty at best

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