Building Your Lead Methodology

Define Your Lead Methodology

What's a lead?

If you're experiencing the sales and marketing rub and are wondering what the different between a lead, a MQL, and a SQL is; then it's time to grab this template and build your lead methodology in house.

Work with our recommendations to determine:

  • what is a lead,
  • how your sales process works, and
  • where the hand-off from marketing to sales happens.

Let's Build Your Pipeline.

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