The One KPI you Need to Measure Sales + Marketing Alignment

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Miss the Webinar: Vanity to Value?

Don’t let vanity metrics cloud the true Marketing Return on your Investment. In this session, you'll learn:

  • the one KPI you need to measure
  • measuring sales and marketing effectiveness,
  • creating a lead generation engine, and
  • how to build and report on your sales funnel.

 

At close, we’ll walk through an opportunity calculator with a few recent client Use Cases to show you how to forecast sales and marketing effectiveness and expectation vs. reality.

Download the Playbook

Grab the webinar playback and the slides, simply fill out the form.