Due to the huge popularity of HubSpot and ConnectWise, businesses often devote a lot of time asking themselves “HubSpot vs. ConnectWise, which one fits our needs the best?” With a market share of 2.69%, ConnectWise Manage isn’t quite dominating the market like its counterpart HubSpot, which has almost one-third of the market share. However, both have their use cases.

What makes one better than the other? Which would work best for you, and why? I’ll try to answer these questions and point out important factors that will help you decide.

Key Differentiators

While both these SaaS solutions are quite well-known in the sales and marketing automation market, they are quite different. For starters, according to software review website Capterra, HubSpot has 10/13 of the top features that customers look for within software in this category. 

In contrast, ConnectWise Control has 6/13 of the same features. Some very important features like appointment and call management, performance metrics, and workflow management are not part of ConnectWise’s offerings. Let’s look at more of some of the key factors you’ll need to know before you reach a verdict on HubSpot vs. ConnectWise.

The Target Audience

If you’re an IT business, you’ll find many of ConnectWise’s solutions tailor-made to suit your business needs. It specializes in sales and ticketing management and provides automation tools in these spaces. ConnectWise is often criticized by users for its limited features even though it presents itself to such a narrow market, and also for its complex UI that is often labeled as hard to grasp.

ConnectWise’s counterpart HubSpot is a comprehensive suite of marketing automation and sales tools suitable for businesses of all sizes across all domains. From designing websites and landing pages to analytics and CRM, HubSpot is the one-stop-shop for your business sales and marketing needs.

It even offers sales and marketing integration so that you can combine insights and analytics, leverage reporting and customer behavior patterns, follow your customers throughout their buyer cycles, and get the best out of your investment.

Marketing and Sales: The Basic Features

ConnectWise calls itself a “business platform” that offers some sales and marketing tools. When you use the platform, it feels like it was mainly meant for ticket management and logging, and sales and marketing features were added later as an afterthought.

While it does have automation features, its marketing is heavily focused around email marketing and its CRM platform, which are very basic features and put it at a clear disadvantage in a debate of HubSpot vs. ConnectWise.

HubSpot, in contrast, offers features like keyword optimization, drag-and-drop web designing, CTA, its CRM, predictive analysis, adaptive A/B testing, and much more. The platform was created as a marketing and sales solution, and it does what it says.

Knowledge Base Management

Automation is meant to make repetitive, mundane tasks easier for your team. An important part of that is knowledge base management–common information is stored within the system’s database so customers can easily access it. This could be chatbots answering common questions, auto-updating FAQs, auto-sales building articles for self-help.

HubSpot offers a whole software called the knowledge base software for this purpose, while there is no such tool available with ConnectWise. 

Workflow Management

ConnectWise offers the same workflow options as HubSpot does, but due to its limited features, the workflows are not leveraged to their full potential. HubSpot offers automated workflows and allows you to use data from its analytics, and integrate it with other tools it provides, to help you create a smooth, automated workflow.


There is a lack of transparency on the pricing of ConnectWise Manage, and you’ll need to contact them for a quote. If you do, you might want to negotiate – they offer their solutions in three tiers and some users say that the topmost tier is open to significant negotiation. Approximately, the Manage platform that offers logging and ticketing tools along with basic marketing features may start at $100 per month and go up to as much as $4,000 per month, according to users.

HubSpot’s suites come in three tiers – starter, professional, and enterprise. These will cost your business $50, $800, and $3,200 respectively.

Final Verdict: HubSpot vs. ConnectWise

ConnectWise has less than 3% of the market share, while HubSpot has almost a third. Moreover, the figures for ConnectWise have decreased in the last year, while HubSpot’s graph has gone up. This is indicative of the fact that users prefer HubSpot for its industry-leading features, integrated suite of tools, ease of use, and excellent customer support.

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