[Syracuse, New York] January 17, 2024—MarketDesign Consulting (MDCo) proudly marks its fifth anniversary with a momentous announcement: the acquisition into the Compugen Group of Companies, a North American network of technology-driven entities. This strategic move, effective January 1, 2024, reflects MDCo's commitment to reshaping the technology industry through brand differentiation, organizational alignment, and digital strategy.

This acquisition and incorporation are the foundation for the new five-year strategy at MarketDesign. Leveraging its 6Ps of Progress methodology, MDCo will continue to help technology companies strengthen their market differentiation by focusing on people, processes, and platforms. In this transition, Kara Rudy will become a company shareholder as well as serving as Chief Operating Officer and Board Member at MarketDesign. Formalizing her roles within the Compugen Group of Companies, Kara will serve as Chief Marketing Officer at Compugen Systems Inc., and Vice President of Marketing for Compugen Inc.

Since its inception in 2018, MarketDesign Consulting has seen steady year-over-year growth, evolving into a 7-figure business. From a promising startup, the company has transformed into a thriving consulting firm, increasing revenue by 182% from 2020 to 2023. Additionally, MarketDesign proudly contributed nearly $30,000 to cancer research over the past five years, true to its strong philanthropic vision.

“Our growth from start-up to a 7-figure company in just five years is a testament to the passion and creativity of our exceptional team, the trust and partnership of our clients, and the impact we've strived to make in the IT community,” remarks Kara Rudy. “We are embarking on an exciting new chapter in our company’s history, joining forces with the Compugen Group of Companies.” Kara brings a unique perspective working in and for tech companies for nearly two decades. “I’ve always had a keen eye for the importance brand impact has in the technology world,” she says.

"After a thorough search and extensive vetting process, the talent and skillset we found at MarketDesign was unrivaled,” notes Terry Mirza, President of Compugen Systems, Inc., Chief Sales & Marketing Officer at Compugen Inc., and Board Member at MarketDesign Consulting. “The acquisition of MarketDesign not only strengthens Compugen's position but also sets the stage for the future, combining our rich tech history with MDCo’s commitment to data-driven marketing, digital innovation, and brand evolution."

Harry Zarek, Owner of Compugen Group of Companies, President & CEO of Compugen Inc., and Board Member at MDCo, adds: “I believe technology will continue to reshape our human experiences. The acquisition of MarketDesign Consulting brings a heightened perspective for digital strategy and market insight to the Compugen Group of Companies. We see this expansion in domain expertise as the catalyst to showcase the power we bring as a Technology Ally.”

With technology continuing to be one of the fastest growing industries in the world, MarketDesign’s current and future clients will benefit from the strength of this global network with access to additional layers of technology foresight, industry thought leadership, and data-driven marketing best practices.

“There has been a key transition happening in marketing and technology over the last five years with many top players uniting thought leadership with consumer insights,” notes Kara. “Data is the common thread, and it’s so important to let it tell us the story that we tell the world.”


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