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HubSpot
HubSpot is an industry-leading platform for inbound marketing, sales, and customer service. HubSpot created its Agency Partner Program more than a decade ago in order to help clients around the world harness the full potential of their business and marketing solutions.
There are several advantages to working with a HubSpot-certified agency, such as MarketDesign. As a HubSpot certified platinum partner, our team can support your company's entire HubSpot universe, from strategy and migration, to implementation, onboarding, training, auditing, process builds, reporting, and optimization. When you have a partner who knows your brand and business goals as well as you do, you can begin to truly align your sales, marketing, and operations efforts.
If you're still on the fence about whether to partner with a HubSpot certified agency, here are four reasons to consider:
1. HubSpot Certified Agencies Offer a Wide Range of Services
When it comes to sales, marketing, operations, and customer relationship management, each component must work together and reinforce each other. This is the only way to move your IT business forward. For instance, a new lead comes in through a contact form on your website. This information is passed on to your sales team. A member of your sales team reaches out to the lead and begins to foster a new business relationship. Ultimately, a positive experience yields a new customer who ideally becomes a brand ambassador.
This system only works if each element is communicating easily with another. Marketing, sales, and customer service teams should not be siloed or treated individually. This is how information falls through the cracks.
When working with a HubSpot certified agency, you are granted access to a unified platform where each of these three components lives under one roof. This means your IT company can save time by viewing all sales and marketing data you need in one place.
HubSpot certified agencies like MarketDesign also offer access to different “hubs” if your organization is only interested in one of these components. These include:
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- HubSpot Operations Hub
- HubSpot Content Management System (CMS)
- HubSpot Content Optimization System (COS)
2. Improve Your Content Marketing Strategy with HubSpot Certified Agencies
Did you know, content marketing is three times more efficient in terms of leads than outbound marketing? With that being said, developing an effective content marketing strategy is never as easy as it sounds.
Brainstorming ideas for lead-generating blog posts, articles, or white papers often feels overwhelming. Plus, finding the time to sit down and write lengthy thought leadership posts can be near impossible with the number of other tasks on your plate.
Luckily, HubSpot certified agencies are known to eat, sleep, and breathe content marketing. They stay up to date on the ever-changing SEO and inbound marketing trends, so you don’t have to. Your HubSpot partner will carry the heavy lifting by building a strategic content marketing plan designed to convert website visitors to customers.
3. See Faster Results When Working with a HubSpot Certified Agency
While the HubSpot platform acts as a unified business enablement platform, there are many tools to utilize that can make it overwhelming for new users. For this reason, some HubSpot users struggle to see results within the first year. While HubSpot onboarding is mandatory for all Hubs when you sign on, HubSpot Onboarding vs partner onboarding is very different. HubSpot onboarding gives you an overview of how to use each hub and the modules inside, but you don't necessarily get the best practices or cheat sheets a partner would have given their understanding of you, and your industry. Sometimes, the lack of progress from a basic HubSpot onboarding package may make you wonder, “Is the HubSpot platform worth the hype?”
In most cases, organizations that see little return from the sales, marketing, or customer service hubs are not because of the technology. The problem lies in how the platform is being used, or not used for that matter. Without a strategic plan for how to leverage HubSpot, it will not provide the revenue more organizations are hoping for.
This is where a HubSpot-certified agency can help. We know all the tips and tricks of using the inbound platform to quickly move leads through your marketing and sales funnel. Working with a HubSpot partner is the best way to see faster results.
4. HubSpot Certified Agencies Grow with Your Business
As your business evolves, so will your marketing objectives and goals. It is important to work with an agency that can manage the complexity of your marketing efforts. When hiring a HubSpot certified agency you are signing on for a long-term relationship – one that will scale with your business.
If you are primarily focused on accomplishing an individual task, such as writing a single whitepaper, perhaps working with a freelancer is a better option. But if your IT company is dedicated to investing in long-term growth, then working with a HubSpot certified agency is an excellent option.
A team of dedicated marketing professionals has the knowledge and experience to execute several types of marketing campaigns. For example, the team at MarketDesign has helped IT providers with social media, blogging, email campaigns, branding, paid digital marketing, and more.
This eliminates the need to hire several different contractors as your marketing needs progress. HubSpot-certified agencies are like a one-stop shop for streamlined and effective marketing campaigns.
Learn More About MarketDesign, a HubSpot Platinum Partner
Are you interested in reaping the benefits of partnering with a HubSpot certified agency? MarketDesign can help. We work with IT companies across the U.S. to couple marketing strategies with design ingenuity. Let's have a conversation about your internal operations, sales, and marketing alignment, and your goals for the business.
